Kudler_Fine_Foods_Strategic_Plan

Mission Statement Mission statement ponders the function that the company acts in a society and fundamental reason for the presence of that organization. The corporate philosophy, identity, character, organizational image, etc. is reflecting in this statement (Ryall & Craig, 2003). The mission of Kudler Fine Food is to supply good quality or value for money food products & wines to their consumers as per the demand at fair cost. Its mission statement also reflects that its selection procedure is matched with experienced and well-versed staff and also wants to render a delicious and delighting shopping outing or experience to all of their consumers. Vision Statement Vision statement articulates the position that an organization would like to carry out in the near future. It brings up the long term thinking of the company that will endlessly promote the company towards its predefined targets (Ryall & Craig, 2003). The vision of the company is to maximize its profitability through furnishing finest choice of the best quality food products. In addition to this, its vision is to raise its market share in order to assert its growth. The vision statement of the company reflects that it wants to spring up as a premier gourmet food market for customers. Value Statement In achieving vision & mission, the value statement articulates the right direction to the company. The value statement comprises of the organizational values set by Kudler Fine Food that conceive ethical, social & cultural responsibility (Ryall & Craig, 2003). The value statement of Kudler focuses on employee’s equity, loyalty, high dedication, integrity & honesty, consumer service, good quality standard, impertinence, cleanliness, following healthy criteria, etc. All its values enable the company to effectively keep long term relationship with its customers, investors, employees, etc. that ultimately proves beneficial for the company. Environmental Scan Environmental scan involves the internal as well as external scan of the foods grocery industry. The environmental scan is extremely important for constantly revising the strategy of KFF. It will help in staying in touch with the industry standards, forecasts and developments. This knowledge is critical as the company works to build its suitable strategy. The internal scan takes in the identification of the strengths and weaknesses; where as the external scan involves the identification of the opportunities and threats (Wilson & Gilligan, 2005). Internal environmental scan Strengths • Strong vision of end state: The Company has a firm vision of the end state goals that are to be achieved in future. This makes the attainment easy and this in turn helps the accomplishment of the overall objectives of the firm. • Information technology: The developments in technology have facilitated the employees to derive the critical customer, order and financial information by using some simple keystrokes. • The company has an established infrastructure and a dedicated workforce who works for the benefit of the organization. Weaknesses • Lack of distribution of power: The structure of the company is such that it is not properly decentralized; most of the authority and power is not distributed among the members - employees and the managers. • Lack of industry knowledge: KFF lacks the knowledge of the industry which is extremely important to frame its strategies and face the competition adequately. External environmental scan Opportunities • There is an opportunity to develop an exclusive position in organic catering. This opportunity is consistent with growth strategy of KFF and it will enhance the revenues of the company. • It can explore the opportunity to grow the business in international markets and increase its market share in the grocery food industry. Threats • The company faces the challenge of competition and the use of enhanced technology by the other companies catering in this sector. • Also, there is a potential lack of interest in the area of product offering. The company needs to go in for new product development and product modification to cope up with the competition.