Kudler_Fine_Food_Strategic_Plan

Running Head: STRATEGIC PLAN Strategic Plan for Kudler Fine Foods Introduction Kudler Fine Foods is a local upscale specialty food store situated in the San Diego metropolitan area. The company is operating from last several years with its three significant locations; La Jolla, Del Mar and Encinitas. Each of its stores has more or less 16,000 s.f. of retail space situated in a stylish shopping center. The stores of the company are full with the very best domestic and imported groceries. The stores of the companies are classified in different departments for their effective management, which are as follows: * Fresh Bakery and Pastries * Fresh Produce * Fresh Meat & Seafood * Condiments and Packaged Foods * Cheese's and Specialty Dairy Products With its effective business management strategies, the companies are doing good but in present it also wants to improve more with the advanced restructuring of its business vision, mission and values. Mission & Vision of Kudler Fine Foods Mission: Kudler Fine Foods is committed to provide its customers with the finest selection of the best foods and wines. Vision: To become the premiere gourmet grocery store for those well-informed shoppers who are looking for the premium meats, produce, cheeses and wine. Value Statement Values are the beliefs that shape the ground of reasoning and action and code of conduct for moving a company towards the right direction. There are many companies, which have secured a respectable position in the market by integrating values in their business operations (Stahl & Grigsby, 1997). An organization can be benefited by replacing needless time consuming procedures with new, practical and down to earth values that enable the management of a company to make quick decisions. The prominent values of Kudler Fine Foods are as follows: * Providing best quality food product and excellent food produces at fair and competitive price. * Treat customers and employees with courtesy and respect. * Development of flexible environment and attitude to concentrate on solving customer problems in an effective and timely manner. * Providing a convenient working environment to the employees. * Providing enough growth opportunities and technical development to the employees (Montana & Charnov, 2000). * Operating fairly with inclusion of all business ethics. * Furnishing consistent return to its stakeholders. References Montana, P.J. & Charnov, B.H. (2000). Management (3rd Ed.). Barron's Educational Series. Stahl, M. J. & Grigsby, D. W. (1997). Strategic Management: Total Quality and Global Competition. Blackwell Publishing.