Kfc_Future

KFC’S Future in China KFC is a billion dollar business in China. A general business analysis of the internal and external environments will offer insight into the organization’s future. The business analysis will utilize PESTLE and SWOT factors to determine the company’s futurology. For the PESTLE analysis, factors include political, economic, and social. For example, the Chinese government is stable, founded 62 years ago, and that will allow for future growth. Last year, KFC earned $10 billion in profits in China, and the company predits it will double that in five years.1 Interestingly, Chinese citizens never ate fast food 20 years ago, but since KFC and McDonald’s introduction 15 years ago, hamburgers and Kentucky fried chicken has become extremely popoular. The PESTLE analysis includes other criteria. Continuing the PESTLE analysis, standards are technological, legal, and ecological. For the SWOT analysis, internal factors are strengths and weakness. Furthering the SWOT analysis, external standards are opportunities and threats. KFC has a bright future in China. The company was founded over 50 years ago in the USA and has expanded to over 100 countries worldwide. In China, it has over 1,000 outlets and a central office in Beijing. The general business analysis above, clearly points toward a profitable future in China. In fact, KFC predicts it will expand to 1,500 outlets next year and expects 5,000 outlets by 2017. Expect Chinese citizens to eat much fast food—and gain weight and suffer health problems while enjoying their chicken burgers. In conclusion, Outline KFC in China I. Introduction: A. Opening—KFC, billion dollar business, China. B. Thesis—analysis, internal/external environments, futurology. C. Support Sentence—PESTLE and SWOT analyses, futurology. II. Support 1 (PESTLE, two paragraphs): A. Topic Sentence—political, economic, social. B. Examples—P: Chinese gov. stable, 62 years ago; E: $10b last year, double in five years (citations); S: no fast food 20years ago, KFC/McDonald’s started 15 years ago, now hamburger and KFC chicken popular. C. Transition Sentence—other criteria. D. Topic Sentence E. Examples F. Transition Sentence III. Support (SWOT, two paragraphs): A. Topic Sentence B. Examples C. Transition Sentence D. Topic Sentence E. Examples F. Transition Sentence IV. Support 3 (one paragraph): A. Topic Sentence B. Examples C. Transition Sentence V. Conclusion: A. Restate thesis B. Restate support sentence C. End