Just_for_Trying

Last Thursday, our teacher Dr Hadyn Ingram wanted us to make a small research report. Our group were very interested in logistic area, so finally we decided to choice “How to measure a logistic company'” for our research topic. Research Topic How to measure a logistic company' 1.What are you investigating and why' We are investigating on the way to measure a delivery company in this report.There has been a massive increase in the number of Chinese students in UK. For these students, living in a new country can make them face to many different problems. It is quite a important thing for most overseas students to send parcels to their motherland. So to know how to choice a reliable logistic company is the most important point. That is why we investigating on this topic. 2.What models or theories does this investigate' 2.1The PESTEL framework. PESTEL framework categorises environmental influences into six main types:political, economic, social, technological, environmental and legal. Use PESTEL framework to analyze a company is a good way to have a comprehensive understanding the situation of this company. For managers,it is important to analyse how these factors are changing,drawing out implications for their organsisations. For us, overseas students, should focus on S and T which mean social and technological. 2.2 Porter’s five forces framework. Gerry, Kevan and Richard (2011:54) state that:’The five forces framework helps identify the attractiveness of an industry in terms of five competitive forces:the theory of entry,the threat of substitutes, the power of buyers,the power of suppliers and the extent of rivalry between competitors.’ This method can help us to know which delivery companies have superiority in which parts. 2.3 The marketing mix The marketing mix is a business tool used in marketing . It is often deciding when determining brand's offer a or product , and is always synonymous with the 4Ps: price, product, promotion, and place. It is the best way for us to get a intuitive understanding from the delivery company. 2.4 SWOT Kotler and Keller (2012:70) state that :‘It is a structured planning method used to assess the Strengths,Weaknesses,Opportunities, and Threats concerned in a project or in a business organisation.’It is a way of monitoring the external(opportunity and threat) and internal (strengths and weaknesses) marketing environment. SWOT analysis, with its four elements in a 2x2 matrix. [pic]Source: Wikipedia 3.What are your reasons for choosing this area to investigate' 3.1 How will this research benefit organisations' Why' This research focus on analyzing a company which can make us clearly know about how the company run the business , and what is the company’s superiority or what the company need to improve their vulnerable. This research is a kind of company’s self-assessment which provides the informations about themselves. When the organisation know their currently situation, they can make corresponding plan to make the situation become more better. ‘Marketing research serves marketing management by providing information which is relevant to decision making. Marketing research does not itself make the decisions, nor does it guarantee success. Rather, marketing research helps to reduce the uncertainty surrounding the decisions to be made. In order to do so effectively, marketing research has to be systematic, objective and analytical.’ (Marketing and Agribusiness Texts,1997 ) 3.2 How will this research benefit you' Based on this report, we can clearly know the information about the logistic company. After comparing the different companies in different parts, we could get the best one and choice it. So, this research help us to choice the reliable delivery company. And it could also help us to improve the skill of analyzing company. 4.Demonstration of your use of the Ishikawa diagram How to measure a logistic company [pic] To summarize, analyzing a company need consider about different various. Only comprehensive, detailed and opportune analysis can give us the accurate answer. Reference List Gerry J, Richard W and Kevan S (2011) Exploring Strategy , 9th edition, Essex: Person Education Limited Philip K and Kevin L K(2012) marketing management, 14th edition,Essex :Person Education Limited Wikipedia (2013) SWOT Analysis (online)http://en.wikipedia.org/wiki/File:SWOT_en.svg (Accessed 28 October 2013) FAO Corporate Document Repository (2013) Marketing research and information systems.(online)http://www.fao.org/docrep/w3241e/w3241e02.htm(Accessed 28 October 2013)