Jacqueline_Rhinehart

1 December 2009 Jacqueline Denise Rhinehart Jacqueline Rhinehart is a motivational speaker, a newly published author, and the president and founder of Organic Soul Multicultural Marketing, Inc., a marketing firm that integrates entertainment concepts into creative marketing and branding opportunities. She is often described as a “Marketing Maven.” Ms. Rhinehart has had a very successful twenty-four year career as a marketing and publicity executive for companies in music, publishing and government. (BlackSpeakers.com: Online Directory of African American Speakers) Jacqueline Rhinehart has proved to be a very influential person in the music industry. Jacqueline Denise Rhinehart was born on May 14, 1958 to Maggie Lee Richards Rhinehart and Willie James Rhinehart in Columbia, South Carolina. She attended undergraduate school at the University of South Carolina where she majored in Journalism/Public Relations and Advertising. She also she studied graphic design at the New School for Social Research after moving to New York, N.Y., in 1981 . (South Carolina African American History Calendar) Ms. Rhinehart describes her undergraduate experience at the University of South Carolina the time in her life where she gained “the most valuable experiences in media and government which influenced her life's work.” Ms. Rhinehart recalls a specific assignment in a journalism class in which she was instructed to author her own obituary. For her obituary she wrote that “the deceased had been a vice-president of marketing at Warner Brothers Records,” and even though she was not the vice-president of marketing at Warner Brothers Records, her dream was not unrealistic. (South Carolina African American History Calendar) During this time, she held five positions. She served as a radio announcer for WNOK radio, Campaign Coordinator for Richard Riley for Governor, Director of the South Carolina Governor's Mansion and Staff Writer and Photographer for the South Carolina Forestry Commission.” (South Carolina African American History Calendar) In addition to being an active student, Ms. Rhinehart found the time to establish and act as senior partner in her own public relations agency ‘Jackie Productions/Tryad Services.' Her company designed special product packaging, image campaigns, video concepts, etc. She provided services to Rick James and Prince. (South Carolina African American History Calendar) "I have always appreciated the opening that music provides into the psyche and emotions of the listener. Regardless of the tools of the trade that marketers employ, music remains a visceral experience - one either connects with a song or not. It's a very honest medium that speaks straight to the spirit by-passing the mind. The insight it provides is unfiltered. Music provides a window into the soul."- Jacqueline Rhinehart (BlackSpeakers.com: Online Directory of African American Speakers) Ms. Rhinehart began her career in music after leaving her position as Director of the South Carolina Governor's Mansion in Columbia, South Carolina. However while she was still in South Carolina her marketing company produced the tour merchandise for notable artist Rick James, Cameo, and Zapp. (South Carolina African American History Calendar) When Ms. Rhinehart arrived in New York in 1986, she began working as the Director of Artist Development at HUSH Productions, which at the time was the was the largest urban music management and production company in the country at that time; her task included directing the details of each artist project. While at HUSH Productions, Ms. Rhinehart was in charge of twenty-three artists who included Freddie Jackson, Melba Moore, McFadden & Whitehead, Ray Goodman & Brown, Mel'isa Morgan, Alex Bugnon, and Najee. (South Carolina African American History Calendar) “In 1989, Ms.Rhinehart left HUSH Productions to become the senior director of publicity for Arista Records under the helm of legendary music impresario Clive Davis.” (Jacqueline Rhinehart) While at Arista Records, she created the media campaigns for the launch of LaFace Records and Bad Boy Records, as well as the Waiting to Exhale and The Preacher’s Wife soundtracks. In addition, she worked with artists Dionne Warwick, Aretha Franklin, Whitney Houston, TLC, Deborah Cox, Monica, The Notorious B.I.G., Sean P. Diddy Combs, Lisa Stansfield, Kenny G and among others.” (Jacqueline Rhinehart) After her successful duration at Arista, “Jacqueline Rhinehart moved on to senior positions at PolyGram/Mercury and Uptown/MCA Records—adding such artists as, Vanessa Williams, Oleta Adams, Tony! Toni! Tone!, Third World, Brian McKnight, Mary J. Blige and Heavy D, to her growing roster of clients.” (Jacqueline Rhinehart) Ms. Rhinehart achieved much success and accomplished many things during this time, but in 1997, when she was named Vice President of Marketing, Black Music, for Universal Records she began publishing some of her most memorable and well known material. (South Carolina African American History Calendar) “As senior vice-president of marketing, Rhinehart charted the course for Universal’s urban music marketing, including the legendary Motown label.” (Jacqueline Rhinehart) “While at Universal Records, Ms. Rhinehart was responsible for working with artists and label imprints including Nelly, Erykah Badu, Cash Money Records, Boys II Men, Master P, and P. Diddy’s Bad Boy Entertainment, she directed multi-million dollar advertising and media campaigns, as well as developed winning cross-promotional ventures among Universal artists and companies such as Seagram, Coca-Cola, Budweiser and BET among many others. A masterful omni-media strategist, Rhinehart has marketed international brands and created campaigns for multiple platforms, including videos, Internet, print, television and radio.” (Jacqueline Rhinehart) Jacqueline Rhinehart remained in the music industry for twenty-four years and she had many triumphs, however she is now focused on writing. “As an author, her current book MY ORGANIC SOUL: From Plato to Creflo, Emerson to MLK, Jesus to Jay-Z, A Journal to Help you Discover Yourself Through Words of Wisdom from Visionaries Past and Present, has sparked readers to contemplate the power of words -their own and others. In MY ORGANIC SOUL, Ms. Rhinehart provides quotes from some of the most prolific and intense people of all time as she encourages readers to listen to their own thoughts and let the book/ journal be their place to let those thoughts out. In addition to the numerous quotes throughout the book, Ms. Rhinehart, provides questions for readers to consider, as well as noteworthy observations.” (Jacqueline Rhinehart) Ms. Rhinehart’s goal of the book was to “reach an audience both young and young at heart: seeking the answer life's ultimate question: "Who Am I'"” (Jacqueline Rhinehart) Ms. Rhinehart has been recognized as a State of South Carolina Black History Maker, she was given the Mayors Key – Key to the City of Columbia, SC, and she received the Midwest Radio and Music Association Griot Award. (Jacqueline Rhinehart) Jacqueline Rhinehart has proven herself as a force to be reckoned with. She was able to aid in the development and the acceptance of Black music and she held important titles in during a time when Black women were not necessarily looked upon as leaders in this industry. Jacqueline Rhinehart continues to make her mark on the world of entertainment marketing through her speeches and her written work. Works Cited BlackSpeakers.com: Online Directory of African American Speakers. 28 November 2009 . Jacqueline Rhinehart. 28 November 2009 . South Carolina African American History Calendar. April 2000. 28 November 2009 .