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建立人际资源圈Iphones
2013-11-13 来源: 类别: 更多范文
Apple Company is an electronics and software company based in California, USA. Originally known as Apple Computer, the company is familiar to most people as innovators of the personal computer as it is known today. Apple Company had introduced many of the now-commonplace features of personal computers, including the GUI, the mouse, the floppy disk drive, and colour graphics. Apple Computer's Macintosh line of PC's had brought numerous software and hardware components within reach of the average home consumer, often in a stylish case and with an emphasis on usability. The restructured company, now called simply Apple, designs, markets, and sells not only personal computers but also consumer electronics in the form of portable media players and smart phones. Apple also sells intangible goods in the form of software, music, and video. The Apple Store chain operates over 150 branches worldwide, where the devices and software and sold and serviced.
Although Apple does distribute software for the Microsoft Windows operating system, this is limited to its QuickTime media player and iTunes connectivity suite for the iPod. Most of Apple's software revenue comes in the form of optional software for the OS-X operating system, exclusive to Apple's own Macintosh computers. However, software and even computer sales are now only a small part of Apple's operations. The iPod media player is today Apple's main source of revenue, including sales of the player itself and of music and video downloads via the iTunes music store. The recently introduced iPhone is expected to outsell its production quota, thus making the device both exclusive and expensive. Apple TV, introduced in March 2007, is a controversial device that is not expected to bring much income to Apple, rather, to help secure Apple's foothold in the content distribution market. Other Apple hardware devices, such as the X-serve web and file-server and the Apple Cinema display, are not intended for home use and make up a negligible portion of Apple's income. Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Apple's core product lines are the iPhone, iPod music player, and Macintosh computers. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release of the Apple I, and incorporated the company on January 3, 1977, in Cupertino, California. For over two decades, Apple Computer has been predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but faced rocky sales and low market share during the 1990s. Jobs, which had been ousted from the company in 1985, returned to become Apple's CEO in 1996, and brought with him a new corporate philosophy of recognizable products and simple design. With the introduction of the successful iPod music player in 2001, Apple established itself as a leader in the consumer electronics industry, dropping "Computer" from its name. The latest era of phenomenal success for the company is in the iOS (Apple) range of products that began with the iPhone, iPod Touch and now iPad. Today, Apple is the largest technology firm in the world, with annual revenue of over $60 billion. In mid 2010, Apple overtook Microsoft to become the largest technology by market capitalisation. While breaking the $300 billion market value in January 2011, Apple currently is the world's second largest company behind Exxon Mobil. Apple Computer first introduced its products at a local computer club in early 1976. Within half a year the company had grown to having 10 retail outlets selling its Apple Icomputer kits. The following year, Apple Computer released the Apple II, its first fully-assembled machine. With colour graphics, audio capabilities, and fully-documented hardware specs that encouraged third-party accessories, the Apple II became the most popular computer of all time, selling for over 15 years. During this time, the Lisa and Macintosh were introduced, the later which would supersede the Apple II and become the basis for the first Apple laptop. After several years of technical failures and unsuccessful products, the late 1990's saw Apple reinventing itself with new company goals. The company settled its outstanding lawsuits with Microsoft, and in 1998 Apple Computer launched the iMac, a throwback to the Apple II both in design and application. The iPod media player was introduced in late 2001, with the iTunes music service following in early 2002. The release of these two products is now seen as a critical turning point in the history of Apple Computer, marking a return to high profits and brand recognition. The iPod line was expanded to include ever tinier models, including the iPod Mini, the flash-based iPod Nano, and eventually the screen less iPod Shuffle. The iPod inspired interest in Apple Computer's merchandise led to the company restructuring itself once again, dropping the word "computer" from its name to reflect its new focus on consumer electronics and media distribution. The Apple TV and iPhone devices are direct fruits of the new company focus.
The iPhone is a line of Internet and multimedia-enabled smart phones designed and marketed by Apple Inc. The first iPhone was unveiled on January 9, 2007, and released on June 29, 2007. An iPhone can function as a video camera, camera phone with text messaging and visual voicemail, a portable media player, and an Internet client with e-mail, web browsing, and both Wi-Fi and 3G connectivity. The user interface is built around the device's multi-touch screen, including a virtual keyboard rather than a physical one. Third-party as well as Apple applications are available from the App Store, which launched in mid-2008 and now has well over 300,000 "apps" approved by Apple. These apps have diverse functionalities, including games, reference, GPS navigation, social networking, security and advertising for television shows, films, and celebrities. There are four generations of iPhone models, and they were accompanied by four major releases of iOS (formerly iPhone OS). The original iPhone was a GSM phone that established design precedents like screen size and button placement that have persisted through all models. The iPhone 3G added 3G cellular network capabilities and A-GPS location. The iPhone 3GS added a compass, faster processor, and higher resolution camera, including video. The iPhone 4 has two cameras for FaceTime video calling and a higher-resolution display. It was released on June 24, 2010. On January 11, 2011, Apple and Verizon together launched a CDMA2000 compatible iPhone 4 specifically for the Verizon network in the US, released on February 10, 2011.
Development of the iPhone began with Apple CEO Steve Jobs' direction that Apple engineers investigate touch screens. Apple created the device during a secretive and unprecedented collaboration with AT&T Mobility—Cingular Wireless at the time—at an estimated development cost of US$150 million over thirty months. Apple rejected the "design by committee" approach that had yielded the Motorola ROKR E1, a largely unsuccessful collaboration with Motorola. Instead, Cingular gave Apple the liberty to develop the iPhone's hardware and software in-house in exchange for exclusive U.S. sales until 2011. iPhone is known popularly in the world as a Smartphone. The main features of an iPhone, other than enabling messaging and Internet connectivity are its hardware, applications and media. Regarding the hardware of iPhone, it is based on a touch screen technology. It does not include a physical keypad. Rather, on its touch screen, it makes available for you a virtual keypad and keyboard for performing specific tasks. Due to the absence of a physical keypad, touch screen of the iPhone appears much larger, if you compare it to any cell phone of the similar size. An accelerometer in the iPhone allows this device to change the display, depending on whether you view it vertically or horizontally.
iPhone, as a useful electronic gadget, even includes one flash drive located internally for storing data. Other features of the iPhone hardware include light sensor, digital camera, speaker, proximity sensor, Bluetooth, Wi-Fi connectivity and Global Positioning System or GPS. As for the iPhone applications, they are diverse. iPhone possesses certain applications that allow this gadget to perform various tasks. In addition, applications display on map the location of your iPhone through the GPS feature. They also help you in selecting local restaurants, play games and display catchy images on your iPhone. The iPhone manufacturer as well as third party organizations develop applications for this device. Apart from using your iPhone merely as a cell phone to send and receive calls, you may use it as one effective media player.

