Initial_Web_Design_Document

Initial Web Design Document to open further discussions with client Example website: E-Save Plus. This essay was submitted for the London Open College Network (LOCN) Level 3 in Web Design & Management. The mainstay for this example website is an electronic device, The Smart Box, that enables huge savings on telephone calls. Document contents • • • • • • Goals The audience Scenarios Competition Analysis Pages Content Colour scheme Goals The purpose of the site is to promote my Network Marketing business as an Independent Distributor for a telephony company, E-Save Plus. A web site is a particularly effective medium as it gives the customer 24-hour access to ordering products and/or services. Specificc areas to concentrate on are:  Introduce and retail the unique money-saving electronic device, aptly named, The Smart Box.  Promote the ancillary products and services offered by the enterprise.  Establish a presence in the online business community. The audience For The Smart Box: The intended audience falls into two categories: 1. The device applies to all phone bill payers in the home and in the business sector 2. It is an opportunity for individuals to enlist as distributors and earn serious residual income, since as long as customers use the device, the distributor earns commission on the call costs.This aspect is the core of the business idea - hence, the web site. For Freephone Numbers: It is worthy of mentioning that ‘ freephone numbers’ simply mean ‘collect calls’. At such a competitive rate compared to BT, these are particularly relevant to larger companies which rely on them to boost their businesses. On the home front, they represent added security for children to be able to phone parents at home, when this would otherwise be impossible. For the other ancillary products/services: (q.v. “Content” section) The company is reliant on Network Marketing through Independent Distributors and does not engage in costly, conventional advertising. As a result, it can afford to substentially undercut rivals, thereby offering tariffs to be reckoned with. Page 1 of 3 Scenarios The Smart Box: Bob is 35, married with two children. For the last 15 years he has been working for a company for a dismal salary and with no prospects of promotion. He has thought of numerous ways to improve his lot , only to be confronted by lack of capital for the initial outlay. In his local newspaper, Bob comes across an advertisement for a web site offering substential savings on phone and other domestic bills, as well as an opportunity to make extra income. He decides to visit this site from the local library computer. Encouraged by the ease of navigation through the site, he finds out all about the massive savings on bills and the prospects of being an Independent Distributor at a minimal initial outlay. Bob takes full advantage of the services offered and enlists as a distributor on a part-time basis, adhering to the advice and support given through this interactive site. Twelve months on, Bob has left his regular job, by now earning beyond his dreams, and free from employment pressures. Freephone Numbers: ABC Limited is a company that relies on BT Freephone numbers to sustain their business. On visiting the site, the Company Director, having been targeted by the distributor, discovers how much can be saved on this essential expenditure, compared to BT:  Monthly rental just, 4%  Minimum call charge, 50%  Cost per minute, 40%  No Connection Fee  No Minimum Contract The company decides its an offer not to be missed - and never looks back! Competition Analysis There is only one web site in the UK, talksense.com, which deals with a similar device to The Smart Box, that being the primary concern for this site. The following is a personal rating of the competitor’s web site: Attribute Loading speed Navigation/Usability Design/Layout Search facility Rating/10 4 5 2 - Comment For the meagre content, 6 sec is too long Use of linear architecture No uniformity amongst the pages None Further non-contributary points are:  While the Smart Box is offered FREE, the competitor retails it at £50 (plus VAT!)  Unlike E-Save Plus, there are no ancillary products/services to indicate a stable, viable enterprise. Potential customers are wary of such. Page 2 of 3 Pages Content Products and services offered at the site: Item Pages required: function(s) Smart Box Mobile Phones Energy Freephone Numbers Opportunity Internet Connection Pre-paid Phone Cards 3: 3: 3: 2: 1: 1: 1: What it is; Cost (hilight opportunity); Savings Handset Options; SIM Packs; Savings Gas; Electricity; Savings 0800 Numbers; The Benefits Explanation of Network Marketing Savings Savings Colour Scheme Background: Light Grey #99CCAA Site identity Light Cyan #00FFFF Global Menu 15% Grey #009999 Text Area Yellow #FFFF00 Text Emphasis White #000000 FB Form Red #FF0000 Text Headings Red #FF0000 Applet Banner ForeGround: Fonts: Headings: Verdana, bold, red, 14pt Subheadings: Verdana, italic, black, 14pt Content: Verdana, norm, black 12pt The font type was chosen for browser compatibility and for readability. ------------------------------------------------ Page 3 of 3