In_Corporate_America

Launching a new product in an already established business can be a very frightening situation. Despite the fact that, the main goal of the introduction of new product is to gain new customers and keep existing ones’, the reality is that even with all the testing and surveys conducted, a company can never know how the public will react to a new product until it has finally been introduced. In the corporate world of America, occasionally a company’s accomplishments are structure on how they reach consumers in specific target market. Marketing is essential to any organization growth by providing a clear map to follow and a sound business plan. It is very important to understand the role of marketing, which is to “transform a company’s goods or services. Within this paper, I will define marketing and provide definitions from two different sources. Marketing is advertising products or services in such way as to make them sought-after. Products can be classified in many ways and their distribution can take many forms. Before production can be started, the company must determine what kind of product it can profitably produce. Management must decide what markets the product will satisfy, what materials will be needed, what processes will be required, what methods are needed for transport, and what quality and quantity of labor will be needed to produce the product. Knowledge of this information provides direction to the planning and organization of manufacturing (Janel Kupferschmid, 1999). Understanding the customer is essential for continual growth and the company must realize that both customers and their choices will constantly be changing. Being sensitive to customer needs is part of what makes a company successful. Furthermore, maintaining quality of service and setting high standards is what sets the pace for others to follow. Marketing is extremely vital and how a company or organization to success. For that reason, how companies use marketing to pull off success from the consumers. On the other hand, there are more than a few outlooks of advertising and information on how to sell your company or organization so that it is financially successful. This is the underlying reason companies bring into play marketing. Put into practice a suitable marketing strategy in today’s cutthroat big business arena is a very important component designed for successful organizations throughout world. In addition, marketing based on research conducted, marketing is the process of persuading customers to purchase a good or service from a business, by utilizing the tools product, place, price and promotion also known as the four P’s or the “marketing mix”. According to Investopedia, marketing is “the activities of a company associated with buying and selling a product or service. It includes advertising, selling, and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogan Conclusion Effective marketing is paramount in the success of any business. Without effective marketing, sales will not reach the peak they could if a good marketing plan was in place. Although various sources define "marketing" with a myriad of terminology, the definitions are succinct in the fact that they all lead back to one critical element: without understanding the main factors of the marketing mix, the product, although may be the "greatest thing since sliced bread", will never reach the eyes of the consumer.