Impact_of_Ipl_on_the_Sports_Scenario_in_India

The Impact of IPL on the Sports Management Scenario In Pune. This Sunday pune was surely taken by a thrill when The Sahara Group purchased the Pune IPL ( Indian Premier League) team for a whopping Rs.1702 crores, making it the most expensive team for any sport in India. But to some this might seem to be slightly unfair to have two teams from the same state. Now a lot of us are confused who to cheer for, the Mumbai Indians or the pune Peshwas / princes/ phetas . Even as I am typing right now , my computer’s dictionary recognises the word /place Mumbai and does not recognise the term Pune . After the recognition that IPL promises to provide, chances are that our city Pune , will soon be accepted. This is leading to a whole new dimension for the sporting fans and event managers in India. The purchase is now being followed by the construction of an all new state of the art stadium being built just 25 kms from Pune at Gahunje along the Mumbai – Pune E- way. This stadium is expected to be complete by end of march 2011. The expected seating capacity is of 55,000 people. Rest assured there will for sure be a large number of happenings on these grounds. An investment of Rs. 1702 crores that is some major investment, The Sahara Adventure Sports Group had other options that they could bid for like Nagpur and Ahmedabad , but why would they choose Pune'' The answer is very straight and clear , being, good roads and connectivity, close proximity to Mumbai , a hippy ,young on-going college population and a very sport loving crowd. Whatever be their reasons Pune is Sure to progress because of this and especially the Event Industry. A new stadium being constructed in here would clearly indicates that after this stadium is constructed a lot of cricket matches will take place here and definitely the IPl . This is definitely going to put Pune under the lime light for quite some time. The profile of a sports manger is that he has to be passionate toward sports and not necessarily inside the track. He must be enthusiastic toward promoting , marketing, tracking accounts and management. The sports manger is expected to conduct events in order to promote and market the sport. Next year a few matches will of the IPL will be conducted at the new stadium in Gahunje village . sports managers in the city will have a new window opened for them. with The number of world renowned cricketers that shall be flocking in into the city the city is sure to see a rise in its publicity. The entire management from taking up the arrival of these guests to their stay and departure shall be taken care of by the by the sports managers. The pre event and post event publicity shall be taken care of by them . the game being cricket will naturally pull in flocks of crowd not just from the city but also from the entire country. This will also lead to a good rise for the hospitality industry. But an even more interesting task for the sports mangers will be to pull in the crowd which is not interested in cricket at all . this they shall very efficiently do by conducting various events. The city’s grooving crowd may also avail themselves to see an entire day program to keep themselves abuzz with a lot more than cricket . A lot of companies shall be willing to sponsor various activities that shall take place in order to cover their advertisement costs and yet attain media hype. Being a new stadium a lot of young budding talents will get a chance to enhance their skills. We can undoubtedly expect that coaching classes for cricket take place during the off season. This would again provide a new prospect for event mangers not only to conduct these (classes if they are skilled in doing so) but also to conduct various other activities. These activities can be conducted not only for the children but also for their parents , for instance , “the cricket moms club” . the stadium could be let out for games other than cricket too. A new team is being formed in Pune this again leads us to a number of event possibilities being associated with it. Let us look at a few possibilities : We are expecting another bid to take place , a bid for the purchase of players into their respective teams. An auction will take place and every event management company will try their best to bag this auction. The list of invitees is a definitely going to a long one and the budget a huge one. This is going to be an event covered by the media just like the initial IPL auction. The event is going to big and the opportunities even bigger. An example of a possible event that could take place might be a reality show for the selection of cheer leaders . this event could be as big as the Femina Miss India. The rush of the auditions, the various rounds and the drama of the contestants . the television rights of this entire activity could be sold. Along side the selection of the brand Ambassador could be an event in itself. In India cricket is a game that is literally worshipped by the public . now the construction of a new stadium will lead to a closer touch on cricket in Pune. Sports management being a major part of Event management the impact that IPL will have here is inevitable. The initiation of the IPL will most certainly help a lot more budding events and sports management companies reach heights of higher recognition and create a platform for them to rise. The IPL definitely leads us into an image of a new and positively progressing Pune. The IPL has unquestionably widened the span of creativity and evolution that it promises to provide unto the sports and event managers of this city. Handling a global event of this level will give them a world class opportunity and a memorable experience. This shall help them implement their newly enhanced skills into their daily routine of work. Preparing the event managers of today to be the global leaders of tomorrow . it would not be a surprise that the advent of the IPL may even lead to the arrival of many other sports to attain equal importance in our country. Wait until we soon see the FIFA World Cup being conducted in more state –of – the – art stadiums to come. Come what may , we know for sure that the path this is leading to, is certainly a path of unlimited success. We know now that this is undeniably a time to exult and be delighted as there are enormous span of opportunities waiting for us in this disguised Pandora’s Box.