Evaluating_Business_Communication

Evaluating Business Communication name BCOM/230 date Julie Bonner Upon review of Learning Team A’s assignment regarding ‘Communication and the Audience’, I felt that the communiqué were effective with their message. The four messages included a memo to the Chief Executive Officer, e-mail to the Ad Hoc Committee, a memo to the Accounting team, and a memo to the sales manager that relayed negative news regarding a potential acquisition. Each message accurately conveyed the intended message to each audience in an appropriate manner. I feel that each communiqué was appropriate for the intended audience. A memo can be formal or informal; it just depends upon the tone of the communication. The memo to the CEO is obviously formal in tone, as the author did not include any personal opinions in the body of the memo. The author also provided a brief explanation of each financial burden so that the CEO, who may not have accounting knowledge, could understand accounting specific terminology. The tone of the e-mail to the Ad Hoc Committee and the memo to the Accounting team was appropriate for the intended audience. Both of these communiqué are informal, and that is appropriate for the intended audiences. The last memo to the sales manager was formal, and included accounting specific language that the intended audience might not understand. I believe for the communication to the accounting team from Beth would have been better suited as in informal e-mail; the memo makes the informal communication seem formal even though the tone does not. I believe that Beth’s laissez faire leadership style affected her communication in that it encourages informal, not formal, communications. I also believe that John’s leadership style affected the e-mail communiqué since he is a democratic leader, and John gave due credit for the ad hoc committee for all their work with the acquisition. I only have a few changes that I would recommend to the communiqué and those are to change the memo to the accounting team to an e-mail, and the memo to the sales manager would exclude accounting specific terminology. I did not see any ethical implications in the information that was shared in the communiqué. All of the information that was provided was information that would have been provided on a repot and nothing was overshared with individuals that would not have access to that information. I do not believe that too much or too little information was provided in the communications, as each communication provided enough details to the intended audience to get the message across. In summary, my evaluation of the communiqué is that each communication is effective and appropriate with each of the intended audience. I believe that with a few changes the communiqué will be extremely effective. When communicating with other department it is essential that the language used is appropriate for that department, due to that I would recommend that the memo from the accounting department to the sales department limit the use of accounting specific language. I would also recommend that the informal memo from the staff accounting to the accounting team be revised to an e-mail. Also when dealing with confidential information, such as another company financial situation, it is important that the ethical implications be considered. The ethical implications affected my evaluation of the communiqué because the ramifications can be severe if unnecessary information was shared with individuals that do not have clearance for the information. References Leisker, R. V., Flatley, M. E., & Rentz, K. (2008). Business communication: Making connections in a digital world (11th ed.). Boston, MA: McGraw-Hill. Robbins, S. P., & Judge, T. A. (2009). Organizational behavior (13th ed.). Upper Saddle River, NJ: Pearson.