Essay

Shopping Malls : A New Shopping Experience* |   Caselet Code : | CLCB041 | Publication date : | 2005 | Subject : | Consumer Behavior | Industry : | - | Length : | 4 Pages | Price :  | Rs. 100 (Detailed Pricing Info) | | To download this short case study (No. CLCB041) click on the link below, and select from the list: » Consumer Behavior Caselets» Marketing Case Studies **» Case Studies Collection  | |   | | | |   | | Abstract The caselet deals with the development of organized retailing in India in the form of shopping malls. It looks into the reasons for the growth of shopping malls in India. With the changing shopping needs and aspirations, consumers are finding it easier to shop at malls where a wide choice of merchandise is available under one roof. The caselet also delves into the growth of specialty malls and the challenges faced by shopping malls in India. | | Issues: » Growth of organized retailing in India » How changing customer aspirations result in the evolution of retail formats » Challenges faced by organized retailing outlets | | Key words: Shopping Malls, Shopping Experience, Crossroads Mumbai, Spencer Plaza, Organized Retailing, Retail Outlets, Gold Souk, Mall management, Tenant Mix and Specialty Malls. | | Questions for Discussion: 1. Although shopping malls started making their presence felt, consumers still had to go to the traditional stand-alone stores, when they were purchasing specialized products like electronics, home needs, and jewelry. What are the ways in which shopping malls in India can attract more number of customers' 2. Poor mall management and poor tenant mix have resulted in poor mall traffic and low conversion rate. This has led to the closure of individual shops, at several malls. What can the mall management do, to attract serious buyers' | |                                  *Note 1: This caselet is intended for use only in class discussions. Project Dissertation Plan Area: Retailing The following is the suggested list of topics and retail formats to be considered for study in Indian Retailing dissertation projects. Dr. S.K.Prasad Retail is India's largest industry, accounting for over 10 per cent of the country's GDP and around eight per cent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. But because of the heavy initial investments required, break even is difficult to achieve and many of these players have not tasted success so far. However, the future is promising; the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations. Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping centres, multi-storeyed malls and huge complexes offer shopping, entertainment and food all under one roof. The Indian retailing sector is at an inflexion point where the growth of organized retailing and growth in the consumption by the Indian population is going to take a higher growth trajectory. The Indian population is witnessing a significant change in its demographics. A large young working population with median age of 24 years, nuclear families in urban areas, along with increasing working-women population and emerging opportunities in the services sector are going to be the key growth drivers of the organized retail sector in India. Format and Scope of study You can choose the scope of the sutdy INTRODUCTION ECONOMIC DRIVERS KEY MACROECONOMIC TRENDS CURRENT STATE OF THE MARKETPLACE INDUSTRY CHARACTERISTICS TAXATION CUSTOMER BEHAVIOR RETAIL MARGINS DISTRIBUTION NETWORK RAPIDLY CHANGING INDUSTRY KEY INDUSTRY TRENDS OPPORTUNITIES CHALLENGES GOVERNMENT REGULATIONS NEW FOREIGN INVESTMENT REGULATIONS KEY INDUSTRY PLAYERS EVOLUTION OF INDIAN RETAIL INDUSTRY ORGANISED SECTOR GAINING GROUND EVOLVING ORGANISED SECTOR RETAILING CYCLE SIZE OF INDIAN RETAIL INDUSTRY DEMOGRAPHICS REGIONAL TRENDS SOCIAL TRENDS REGIONAL STRATEGIES INDUSTRY STRUCTURE RETAILING FORMATS IN INDIA UNORGANISED SECTOR GLOBAL BUSINESS MODELS BUSINESS MODELS IN INDIA SINGLE OUTLET RETAILER MULTI-OUTLET RETAILER WITH CENTRALISED DISTRIBUTION MULTI-OUTLET RETAILER WITH LOCAL SUPPLIERS MULTI-OUTLET RETAILER WITH MIXED DISTRIBUTION THE MALL & MULTIPLEX PHENOMENON CHALLENGES FOR MANAGING MALLS IN INDIA STRATEGIES FOR MALLS IN INDIA HIDDEN POTENTIAL OF SMALL TOWNS FOOD CHAINS MUSIC RETAILING GARMENTS INDIA'S RURAL MARKET DRIVERS OF RURAL RETAILING BARRIERS TO RURAL RETAILING NOTABLE RURAL RETAILING INITIATIVES RURAL MARKETING RURAL RETAILING STRATEGIES ONLINE RETAILING STRATEGIES FOR SUCCESS CHOOSING APPROPRIATE RETAIL FORMAT RETAIL BRAND BUILDING IN INDIA RETAIL BRANDING STRATEGIES EMERGING RETAIL BRANDING STRATEGIES TRENDS FOR THE FUTURE OPERATIONAL STRATEGIES VALUE PROPOSITION CUSTOMER LOYALTY DELIVERING A UNIQUE SHOPPING EXPERIENCE CONVERTING FOOTFALLS TO SALES BUSINESS INTELLIGENCE SUPPLY CHAIN MANAGEMENT OPPORTUNITIES FOR FOOD RETAILING IN INDIA INDUSTRY CHARACTERISTICS CHALLENGES DRIVERS OF FOOD RETAILING IN INDIA ORGANIZED FOOD RETAILING IN INDIA UNORGANISED AND SEMI-ORGANISED FOOD RETAILING IN INDIA LEADING FOOD RETAILERS IN INDIA FOOD RETAILING MODELS IN INDIA GOVERNMENT POLICIES FOOD PROCESSING TRENDS SUCCESSFUL MODELS FOOD SUPPLY CHAIN INEFFICIENCIES FOOD SAFETY TRENDS STRATEGIES FOR SUCCESS SUCCESSFUL MODELS OPPORTUNITIES FOR DURABLES RETAILING IN INDIA COST STRUCTURES KEY PLAYERS CRM IN THE INDIAN CONTEXT CRM EXPERIENCES IN INDIA KNOWING THE CUSTOMER PLANNING FOR CUSTOMER RELATIONSHIP MANAGEMENT IDENTIFYING AND TARGETING THE RIGHT CUSTOMERS CUSTOMER SEGMENTATION CUSTOMER TRACKING AND MONITORING CONSUMER SURVEY - PURCHASE PATTERNS METHODOLOGY PROFILE OF RESPONDENTS DATA FROM CUSTOMER SURVEY THE DECISION MAKER PURCHASE PATTERNS CUSTOMER REQUIREMENTS IDEAL OUTLET MOST PREFERRED RETAIL OUTLET TYPICAL SUPERMARKET SHOPPER MOTIVATIONS FOR SHOPPING AT A SUPERMARKET SHOPPING HABITS OF INDIAN CUSTOMERS CONSUMER SURVEY - STORE CHOICE SELECTION BEHAVIOUR UNDERSTANDING THE INDIAN SHOPPING BEHAVIOUR METHODOLOGY PROFILE OF RESPONDENTS SUMMARY OF RESULTS RESULTS FROM THE SURVEY KEY IMPLICATIONS OF THE SURVEY MARKETING STRATEGIES FOR OPERATING IN INDIA TARGET SEGMENT POSITIONING STRATEGY LOCATION MERCHANDISING STRATEGY CATEGORY-WISE REVENUES AND MARGINS DISTRIBUTION STRATEGY PRICING POLICY PROMOTION POLICY MANAGING THE STORE PRIVATE LABEL STRATEGIES SUPPLY CHAIN STRATEGIES FOR OPERATING IN INDIA SUPPLY CHAIN MANAGEMENT LOGISTICS VENDOR MANAGEMENT LIST OF KEY PLAYERS IN INDIA ADIDAS ARCHIES BARISTA COFFEE BATA BIG BAZAAR CAFE COFFEE DAY COFFEE WORLD COOKIE MAN CROSSWORD DOMINOS PIZZA EBONY FABMALL FOOD BAZAAR FOOD WORLD GIRIAS GITANJALI GLOBUS GODREJ AGROVET HOPCOMS HASBRO HEALTH AND GLOW KHADIM'S LANDMARK LIBERTY LIFESTYLE LOFT MTR MARKS AND SPENCER MCDONALDS MUSIC WORLD NIRULA'S PANTALOON PIRAMYD PIZZA CORNER PIZZA HUT PLANET SPORTS PLUGIN SALES RAYMOND REEBOK RYTHU BAZAAR SAFAL SARAVANA BHAVAN SHOPPERS STOP SHOPRITE SONY MONY SPENCERS STYLE SPA SUBHIKSHA SUMARIA TANISHQ TITAN VGP VIJAY SALES VIVEKS WESTSIDE WILLS LIFESTYLE