Essay_Plan

Essay Plan Module: Hospitality Business Development Topic: Evaluate the key macro-environmental factors that are likely to influence development within the Hong Kong hospitality over the next five years. Base your evaluation upon a state of the country, and a sector of the industry, of your choice. Illustrate it with appropriate industry example Introduction In recent year, demand for hotel rooms in Hong Kong will also grow steadily, driven by the completion of a new cruise terminal, along with the planned expansion of the Ocean Park and Disneyland theme parks (Business traveler Asia, 2012). From the factors of macro-environment, we will discuss influence development within the Hong Kong hospitality industry of hotel over the next five years. Main discussion The macro environment is the broad business environment that is made up of a number of factors that can impact on the hospitality business (Hospitality Business Development, 2010, p.42). On the coming five years, Hong Kong hotel industry will be continued development base on five points on macro environment. Environmental The tourism industry is a major pillar of the economy of Hong Kong (Hong Kong government, 2102), because the environmental diversification, many attractions expansion in Hong Kong every year. It can attract more tourists book the hotel and discover more in Hong Kong. Political regulatory Hong Kong hotel industry is benefiting on the political of government. To enhance the competitiveness of the hotel industry and entice visitors to lengthen their stay, the Hotel Accommodation Tax has been waived since July 1, 2008. The Government has undertaken a number of initiatives to promote hotel development to meet the diversified needs of our visitors (Hong Kong government, 2012). Technological Many of Hong Kong hotels start to use and develop some modern facilities such as put the computer in room for the hotel guests can see weather report, city map and shopping information. Also the guests can use online payment processing and the hotels use the email for communication and promotion. Socio-cultural Many festivals such as mid-autumn festival, New Year and the Buddha Ting can attract tourist to Hong Kong. Also, Hong Kong retain many monuments and exhibit for tourists coming year, tourist can join different kind of tour in hotel. Many Hong Kong people like slime and good service with tourist. Visitor can get more experience of socio-cultural in Hong Kong. Economic Lot of hotels in construction because of the growing of economic and the big spending power come from mainland china. The occupancy rate of hotel over 90% on 2012 in Hong Kong (Partnernet.hktb.com, 2012), so the hotel room demand is very large. Conclusion On the coming five years, Hong Kong hospitality industry of hotel can have more challenging. Above five points of the decisive factors, it will conducive to the development of the hotel industry and future trends. Word count: 483