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Google slogan– "Don't be evil" is a multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its Ad Words program. The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys", while the two were attending Stanford University as Ph.D. candidates. Great firewall In 1998 the Communist Party of China Golden Shield project was started The first part of the project lasted eight years and was completed in 2006. The second part began in 2006 and ended in 2008. It is estimated that around 30,000 police are employed in this gigantic project. GOOGLE IN CHINA ‡ Began its operation in September 2000 by offering 24 million web pages in Chinese language. By 2002 gained lot of popularity. By 2003 Google ranked #1 with share of 34.8% In September 2002 government was installing a new filtering software containing specified words. They installed this software in four public access networks that blocked GOOGLE. REASON: Users of Google was accessing the restricted pages by government through cached pages. There by the search speed drastically goes down and sometimes not even accessible In September 2004 Google launched Google News, by November 2004 Chinese authorities blocked the news in English. Thereafter Google was unreachable 10% of the times. Google was continuously loosing market share. By early 2004, users in China started believing that Google was unreliable and started using alternative search engines. ‡According to Google s Communication and Public Affairs , Vive President ,Elliot Schrage Google was seven times slower than its rival Baidu. Google was not at all happy with the way its services operated in the country. In 2003 Baidu’s share was 2.5% of the internet search market. By 2005 Google’s share was below 30% while Baidu’s share in the market was 46 % Because of lucrative market and size Google wanted its major presence in China. Google felt only its local presence in China could provide a better and more reliable service and for that they need an Internet Content Provider license. Google China was founded in 2005. Prior to Google China's establishment, Google.com itself was accessible, even though much of its content was not accessible due to censorship. According to official statistics, google.com was accessible 90% of the time, and a number of services were not available at all. Jan 2006, Google launched its China-based google.cn search page with results subject to censorship by the Chinese government. Since announcing its intent to comply with Internet censorship laws in the People's Republic of China, Google China had been the focus of controversy over what critics view as capitulation to the "Golden Shield Project". Due to its self-imposed censorship, whenever people searched for prohibited Chinese keywords on a blocked list maintained by the PRC government, google.cn displayed the following at the bottom of the page (translated): In accordance with local laws, regulations and policies, part of the search result is not shown. FORBIDDEN SEARCHS IN CHINA Chinese government does not allow the free access to various contents like: Tiananmen Square Tibet Independence/ Dalai Lama Political Status of Taiwan Human Rights Dalai Lama Google’s argument Filtering search result was against Google’s policy but in order to capitalize market they have done that. They pointed out that not only in China Google had done in other countries also: GERMANY : Google followed the orders of government in restricting references to site that denied the Holocaust. FRANCE : sites that encouraged racial hatred were prohibited. UNITED STATES : US practiced censorship to Digital Millennium Copyright Act and Google assisted the authorities in checking copyright infringements. Ethics While many companies have ethical codes to govern their conduct, Google claims to have made "Don't Be Evil" a central pillar of their identity, and part of their self-proclaimed core values. In 2006, when Google declared their self-censorship move into China, their "Don't be evil" motto was somewhat replaced with an "evil scale" balancing system, allowing smaller evils for a greater good.