Disney

Mission Statement The Disney Corporation’s mission statement is clear and concise. The purpose of Disney’s existence is “to make people happy.” Walt Disney said it best, “You can dream, create, design and build the most wonderful place in the world, but it requires people to make the dream a reality”(Disney, 2008). The Walt Disney Company has filled the lives of many people with joy and happiness for 85 years and has been an outstanding organization that has succeeded not only in stimulating intrigue and childish imagination in a personal level but has also exceeded in aspects such as technology, globalization, and diversity. Organizational structure The Disney Corporation consists of many different entities which include the Company itself, the amusement parks, and various department stores. The center of the Disney Corporation and accountable for all of the industries is the Company itself. The Walt Disney company's organizational structure is encompassed with an experienced and knowledgeable management team. These people are vital for upholding Disney's overall success. The organizational structure first consists of the Chairman of the Board, John E. Pepper then, the President and Chief Executive Officer, Robert A. Iger. The management team under the Pepper and Iger is comprised of eight individuals from different units, such as Global Security, Corporate Communications, Worldwide Government Relations, etc. This structure only applies to the Walt Disney Company's Organizational Structure. The first amusement park opened in Anaheim, California in 1952. At the present, there are 11 theme parks on three continents. The theme of the parks is the place “Where Dreams Come True.” Since the first park opened, the Disney Corporation has included superlative Disney Cruise Lines, eight Disney Vacation Club resorts, Adventures by Disney and five resort locations, which includes the 11 theme parks. The last entity of the Disney Corporation is the Disney stores. The department stores host Disney’s consumer products which include toys, books and movies. Each Disney store has a general manager or store manager. The organizational structure of the stores is followed by the assistant store manager of operations and assistant store manager for human resources. The set of individuals following the chain of command is the assistant store manager for selling and merchandise, group sales manager, sales managers and last the sales associates. Decision Making Strategies Companies must use past events to predict the course of action then analyze feedback to assess and to reassess the merit of plans and strategies to make effective decision making strategies. The organization must reflect upon performance and remember which course of action was effective or not (Reeve, 2001). Disney’s upper management analyzes on areas which need focus such as children and family, content and products, environment, community and workplaces. Management develops an objective for each area and assembles a dedicated staff which manages compliance and oversees communications. Disney takes a decentralized approach to management. That means the company has authorized different business units to approve decisions instead of the Chair of the Board or CEO formulating the entire decision making. The business unit leaders share a commitment to excellence and guarantee to act responsibly in the approach to developing, producing, marketing and distributing the company’s products and entertainment. Corporate responsibility efforts and performance are periodically reported to the Disney’s Board of Directors. Additionally, Disney’s Audit Committee of the Board receives reports on the organization’s assessments. At Disney Institute they offer other organizations to come and view how Disney sets the bar of performance controls and management. At the institute their professional facilitators will share the secrets of how Disney selects, trains, and communicates with and recognize their workforce. They use interactive settings that move from the classroom to “on stage” and “back stage”; this will enable you to discover the value of creating and maintaining a culture that supports retention, productivity and organizational goals. Some of the performance management that are taught are; leadership excellence, loyalty, people management, quality service, organizational creativity, team experiences, custom solutions and behind-the –scenes tours.