Diffrenent_Theories_of_Media

The mass media has touched every sphere of human aspect. Mass media has now become an essential part of our routine life. The television in living room, the newspaper on doorstep, the radio in car. Computers at work, mobile phones in pockets are just few of media channels daily delivering advertisements, news opinion, music and other forms of mass communication. Media in Pakistan are now independent with the passage of time. There are number of news channels that have maximum coverage throughout the country. As Pakistan is democratic state in which each and every person has freedom of speech. Yes, there is freedom of speech but freedom after speech is doubted. Which shows that the press is under the control of authorities who run it according to their own will, in short media is partially independent as it faces many hurdles in its way. No doubt in Pakistan electronic media is providing information on very large scale. It acts as a watchdog, private channels highlights the causes of misgovernence and hidden social issues and brings them to the attentions of those who are responsible which shows its liberalism but still the essence of free media is behind the Curtin. for example LAWLESSNESS IN PAKISTAN TWO BROTHERS MUNEEB AND MUGEES WERE BRUETLY KILLD IN FRONT IN DPO SIALKOOT, In terms of politics media still badly need freedom because the life of fair and truthful journalists and media person is unsafe here in Pakistan, as discussed in authoritarian theory the press is the servant of the state. Especially in Pakistan media has huge impact on society and also in public opinion. They can shape the public opinion in different ways depending on what is the objective. For example WORLD TRED CENTER TAWERS DISTROYED BY ALAN ELSNER, after the attack of 9 11 the media gave huge coverage of event and exposed Osama bin laden quality for the attack as they were told by authorities, this shaped the public opinion to support the war on terrorism the same happened with the war on Iraq. On one hand electronic media direct social change and values but at the same time media encompasses lot of authorities, especially in Pakistan in political campaigns the candidates that can pay more T.V and media exposure have more influence on public opinion and thus can receive more votes for example after the death of EX Prime minister Benazir Bhutto Pakistan people party suddenly got popularity and took advantage of the emotions of people through media and got highest votes Media has captivating power and has ability to change the minds and ideologies of people about certain issue through advertisements, text messages, radio reports TV programs and magazine messages MUSSHARAF CALLS NAWAS TOTALLY BRAINLESS: BIRMINGIM, such type of headlines leaves everlasting effect on the minds of people, hence media has ability to control the minds and thinking of the common man. Media should be unbiased and responsible, extra freedom may cause fuss in the society, as media is 4th pillar of state so it should be extra responsible and highly sensitive towards its duties as discussed in social responsibility theory. As far as the situation of mass media is concern there are number political talk shows and debates on all news channels in Pakistan in those programs Any issue discussed in those programs has no ending or determining words that could help people on understanding that either there is solution to these issues or not' Unlike western media used in socially responsibility theory. Chinese media run under the instructions of government, although other private authorities cannot impose their ideas and instructions or it is the government who control media instead of private authorities as discussed in Soviet Totalitarian theory. Western media is democratic in real sense all the issues and facts shown by western media is as transparent as water, there is a proper setup or organized system which not only run it but also monitor the key issues. According to western perspective media should be allowed to say whatever is good for the country not for the government. Both the press and judiciary of western countries like France, Germany, England, America, and Australia etc are totally free from government interference, western media is no longer an instrument of government but it act as a watchdog not only on social issues but also on government policies and actions for example London (AP) BRITAINS HEALTH CARE SERVICE SAYS IT IS SICK OF BEING LIED