Dexit

Dexit – A Marketing Opportunity 1. What advantages does Dexit offer over existing forms of payment' • Dexit provides a new way of easier and faster (less than 3 seconds) payment for low-value purchases which will benefit both customers and retailers than cash, debit, or credit. • Dexit service has its own website and call center. • Dexit offers everyday small value payment services and welcomes the opportunity to provide its current and future customers with loyalty services. • This is an opportunity to minimize or reduce that amount of cash and get some of the savings from doing that. As well as making it simpler for customers to interact. • Dexit provides an electronic payment facilitation service to allow consumers to conveniently and quickly pay for goods and services as well as manage their cash more effectively. • Customers could access accounts directly, there's less chance for error in a transaction, and they don't have to carry cash or order extra personal checks. • Dexit offers merchant’s advantages like increasing order size, reduced customer’s walks away, improves cashier efficiency, lowers cash-handling costs, avoids counterfeit money, and also lowers cash counting and depositing charges. • Dexit will not have any direct competitors, but “gift cards” which are not very convenient because of their limitations to specific brands and timing. 2. Whom should Dexit target and why' Consider both merchants and end-consumer' • Quick or express services • Coffee & Bakery shops • Video Rental • Movie Theater • Drug Stores & Gasoline • Restaurants & Cafeterias • Convenience & Grocery • Retail merchants • Salon, and spa - On the consumer side, Dexit’s is really looking for the habitual user; one that will use their tag regularly and top up their prepaid Dexit account. The big effort is getting the “tire kickers” to become “habitual users”. - With regard to merchants, the main proposition is to offer Dexit as another option for payment at their locations in launch area. From quick service restaurants to coffee shops, to the parking, entertainment and gasoline industries respectively. 3. Should Dexit employ a “push or a pull” approach' What does this decision imply for Dexit’s promotional strategy' A “push” promotional strategy makes use of Dexit’s sales force and trade promotion activities to create consumer demand for a product. A “pull” selling strategy is one that requires spending on advertising and consumer promotion to build up consumer demand for a product. Adopting both strategies could help dexit product to increase the level of knowledge and persuade potential customers to purchase and acquire Dexit’s product. 4. Should Dexit pursue a local or national launch' Dexit should pursue both (Local and National) market for them to capture and expand their customer based, although this may take some financial losses in the short run due to high expenses associated in it (extensive marketing coverage and wide logistics resource needed), but long term wise benefits could plow back, given the potential success due to wide based demands from both consumer and merchant costumers. Organization development (OD) is often defined as a planned, top-down, organization-wide effort to increase the organization's effectiveness and health. According to Warren Bennis, OD is a complex strategy intended to change the beliefs, attitudes, values, and structure of organizations so that they can better adapt to new technologies, markets, and challenges. OD is neither "anything done to better an organization" nor is it "the training function of the organization"; it is a particular kind of change process designed to bring about a particular kind of end result. OD can involve interventions in the organization's "processes," using behavioural science knowledge[1] as well as organizational reflection, system improvement, planning, and self-analysis.[citation needed]. Organization development is a process by which behavioral science knowledge and practices are used to help organizations achieve greater effectiveness, including improved quality of work life and increased productivity (Cummings, & Huse, 1989).