Description_of_Classic_Airlines'_Case

Description of the Classic Airlines’ Case The challenge for most business still remains on the customer satisfaction through proper customer service and reasonable cost. Marketing helps businesses by providing proper tools for identifying the needs of customer to company Kotler, P & Keller, K.L,2007) . The present control factors in Classic Airlines are from market fluctuation, application of technical assistance, operational efficiency of the organization and customer’s mind set are that is essential criteria to any business that is for profit. For example, it was stated in the Classic Airlines scenario that there was decrease of 19 % in the members of Classic Reward Program and 21% fall in the other members availing the flight services. The modification of existing process requires the analysis of bottlenecks for operational management to attract customers to achieve the targets of return on investment. Problems and Opportunity The primary issues of Classic airlines is that recently they have noticed a trend of their customer loyalty, lately there have been a decreasing number passengers on booking for Classic Airline flights. Labeling the causes behind these recent trends is the first step to resolve the problem behind Classic Airlines. Also being able to get the right understanding of the Customer’s requirement is baseline for further processing of strategic initiation to explore the opportunities and preventive measure to control the lapses. The key components of change management are customer friendly services, competitive advantage and, net income from the business operation. The Staggers act provides the platform for deregulation as applied the Canada and United Kingdom. This opens the way for tariff comparison of airline services on global basis, initiation of frequent flier program (FFP) and marketing innovation to lure the consumers. Stakeholder’s rivalry is another cause of concern for the Classic Airlines. Effective communication increases the speed of problem resolution and daily activities of the workplace. Individuals must reach to the combined solution through meetings to align the personal and department goals with the objective of the organization. The holistic inputs of different business unit assist in correct assessment of the problem and right solution afterwards. Classic Airlines process of paying heed to customers’ issues requires definition caution as delay in process is turning consumers away from the services of the firm. Employee satisfaction program is also necessary for keeping the motivation level high to provide better services. The blend of historical process analysis and innovative managerial approach to satisfy the customer’s need is necessary for action items in strategic framework. Study of competitor’s strategy for customer satisfaction provides crucial insight. Implementing the role of CRM is critical in reversing the trend for the Classic Airlines by improving the retention plan for achieving the marketing objective. Goals Classic Airline’s objective remains on retaining the faith of customers by providing quality services through team collaboration in the coming two-years. Classic Airlines Long-term goals is to keep growing, and maintain profit. Creating and keeping the competitive advantage is the next priority in the list for Classic Airlines this all can be achieve by strategic planning having corporate to revised and implement new strategies revises to make the Classic the leader in the airline service by enhancing their brand value. Reference Kotler, P & Keller, K.L. (2007) . A frame-work for marketing managers (3rd ed). New Jersey: Pearson-Prentice Hall.