Customer_Profile_&_Data_Capture

Solutions that give you an up-to-the-minute pulse on your customer Rapidly grow house lists Maintain the integrity of customer data Instantly leverage data to create relevant communications Solve complex data-driven Web problems How can you expand your base of customers and provide messaging relevant to their needs' As marketers increasingly embark on multi-channel communications with their customers, data collection has moved from simply capturing contact information toward delving into deeper characteristics. What are your customers’ current attitudes, purchase behaviors over time and across channels, evolving interests, opinions, service satisfaction and concerns' To help you collect and utilize this critical data, Digital Impact designs, builds and hosts custom micro sites engineered to gather data quickly and efficiently, allowing you to leverage it immediately across all your marketing channels. . Value Added Services Strategy & Analysis Strategic Services • Integrated Communications • Customer Lifecycle • Cross-Channel Marketing Advanced Analytics • Advanced Analysis (customer, campaign, offer) • Data Mining & Scoring • Advanced Benchmarking Capabilities DI’s Web Development team offers technology, methodology, and expertise to help you grow and update your customer list, and immediately disseminate their data to create more relevant communications - on and offline. Acquisition Online Media Planning • List Rental • Sponsorships • Banner Ads • Key Word Search • ProspectNet Creative Services Design & Copywriting • Email • Web Pages • Interactive Ads • Integrated Campaigns Web Development Customer Profile & Data Capture • Subscription Management • Cutomer Profiling • Surveys & Polls • Customer Care Interface Solution Development Expertise Customer Activation • Sweepstakes • Coupons • Viral Marketing • Interactivity Options Our core strength is working closely with you to develop comprehensive, fully-customized Web and email-based solutions. Looking for answers to complex, data-driven Web problems' Need guidance regarding optimal profiling procedures' Our team of Web engineers and strategists put their deep experience and knowledge of best practices in the field to work for you in designing programs that best meet your business objectives. Data Management Data Integration • Database Strategy & Design • Merge/Purge • Data Transfer • File Conversion & Integration • Response Management Instant Data Utilization Our Web Development services enable instant capture of your customer data, then store it centrally within a state-of-the-art database. You can use this critical information immediately to add relevance to your subsequent online customer communications. Customizable Design List Enhancement • Email Append • Reverse Append • Email Recapture • Data Overlay With fully-customizable design and content for your Web-based profile and data capture efforts, we maintain the integrity of your brand across multiple marketing initiatives. This customization also allows a seamless integration with DI’s other offerings, including Customer Activation, as well as your broader marketing programs. List Optimization • Data Audit & Analysis • List Standardization • Change of Address Customer Activation Know-how The Web development team draws on its extensive experience to determine the right mix of activation methodologies for your marketing programs. Covering a full range of interactive and engaging approaches, these tools - when layered onto a Web-based profile and data-capture, or any custom micro site - can produce dramatic lifts in customer response and excitement for your product/message. Tools include sweepstakes, individuallytrackable coupons, viral marketing programs, and a host of interactivity options to boost interest and enhance customer experience. IMPACT Enhanced Solutions 1:1 Personalization System Integration Ready to create online advertising that builds your brand and drives results' Then contact sales@digitialimpact.com or call 800-491-9320 to discuss how Web Development can help you. Web Development Customer Profile & Data Capture Services Let us implement our innovative profile and data capture services to help you dig deeper into your customers’ behaviors and preferences, and put what you’ve learned to quick use in your marketing programs. Closer Look When Sharp brought forth an aggressive list growth & customer profiling objective, DI’s Web Development team was up for the challenge. They worked with Sharp to incorporate an engaging sweepstakes into a multi-faceted custom micro site that maintained Sharp branding throughout. Elements of the site included list registration, customer profiling and survey options, plus an html viral marketing component to further boost list growth. Data gained during the registration process was immediately utilized to construct targeted Welcome Messages, variable for each distinct customer segment of new registrants. Subscription Management Provide your customers with a fast & easy method to subscribe to your email communications, while helping you maintain the integrity of your data, with Subscription Management pages. These customizable web-based solutions - created, hosted and maintained by Digital Impact - are designed to help you grow your email list, while effectively managing your customer subscription information over time. When combined with Customer Profiling, they provide a centralized location for gathering data and maintaining subscription services. • Enhance site design to include easy access points for email sign-up, including critical touch points, such as home page, purchase confirmation & thank you pages • Direct both offline & online acquisition efforts toward page to capture new names • Engage & reward new subscribers by sending an immediate welcome message & promotional offer Customer Profiling Gain a deeper understanding of new and existing customers by collecting and updating profile and preference data on a hosted customer profile page. The information gathered from this one-stop site can be used immediately to segment your customer base more effectively, as well as send more precisely-targeted communications. The result' Increased customer conversion and retention. • Follow up immediately with a customized confirmation email utilizing new data • Regularly change profile questions to collect new customer data • Leverage data to determine the optimal messaging to drive prospects to action Surveys & Polls Deepen customer relationships - and ensure a higher level of customer satisfaction - by getting immediate and ongoing access to customer feedback with Web and email-based Surveys and Polls. Detailed Surveys can be used to conduct market research or understand the effectiveness of your media mix, while short, topical Polls provide a quick gauge of interest in a new product line or service, or drive interest in a special event. These customized solutions enable quick gathering of information while boosting customer interest, and have proven very successful at driving customer response. • Maximize data relevance & customer experience by dynamically changing questions based upon previous responses in same survey • Determine new offerings & email content based on customers interests & future purchase intentions • Add in interactive elements such as Flash or sweepstakes to increase response rates and generate ‘buzz’ factor Subscription Management Customer Care Interface Enables closely integrated marketing organizations to stay up to the minute in their customer communications. This interface allows customer service easy and immediate access to new data, as well as the ability to update existing customer data residing on the DI database, hence increasing the marketing team’s effectiveness in streamlining their marketing communications with customers. • Immediate access to a specific customer’s most recent data, without waiting for a large data import • Allows marketing to quickly leverage this new data for immediate use • Enables call center to readily send personalized email responses to your customer, such as welcome, change of preference, or special offer emails to new subscribers Viral Marketing Component Digital Impact is the premier provider of online direct marketing solutions for enterprises, including market leaders such as Victoria’s Secret, Eddie Bauer, Marriott, Citibank and Hewlett-Packard. Digital Impact’s solutions - Customer Marketing, full service or self-managed using IMPACT™, and Customer Acquisition - enable corporations to create and deliver highly successful email marketing programs that drive revenue, influence behavior and deepen customer relationships. Digital Impact solutions provide deep customer insight and powerful execution through a combination of hosted Web applications, messaging technology infrastructure and professional services. Welcome Email Ready to create online advertising that builds your brand and drives results' Then contact sales@digitialimpact.com or call 800-491-9320 to discuss how Web Development can help you.