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Naomi Kenney Dr. Jin Su Chick at a Click November 17th 2009 SUMMARY This article is about the deals that eBay provides with different designers. EBay is known for selling must of their goods off at an auction price. It’s very popular for those who look for deals and lower prices than those compared to in the store. And unlike the department stores and the boutiques that must wait for months to receive their spring orders, EBay opens up tantalizing possibilities for the future of fashion distribution and marketing. This will make their website even more popular by offering clothing at a discount that is more popular and has not come out yet. EBay fashion thrust comes as online sales in general and apparel sales in particular gain traction. The way eBay makes their marketing strategy so popular is they allow their subscriber to offer their home owned clothing or other valuables and let them start the starting price and those who bid on it control on how much they are willing to pay for the item. The Company has developed a web-based marketplace in which a community of buyers and sellers are brought together to browse, buy and sell various items. The Company's marketplace exists as an online trading platform that enables a global community of buyers and sellers to interact and trade with one another. Its platform is a fully automated, topically arranged, intuitive and easy-to-use online service that is available 24 hours a day, seven days a week, enabling sellers to list items for sale in either auction or fixed-price formats, buyers to bid for and/or purchase items of interest and all eBay users to browse through listed items from any place in the world at any time. Given this innovative business concept, eBay has become the world’s largest person-to-person trading community. However, certain challenges still present themselves to the company in both the near and distant future. EBay is redesigning its fashion web pages to make them more attractive to their consumers and also the people who post things to buy them. EBay is more approachable than any other website that offers buying and auctioning online because of its popularity. Have you ever bought or sold an auction item over EBay' Have you ever bought clothing or accessories online' Why or Why not' Yes I have bought and sold items over eBay. The first thing I bought was a Bobbi brown Concealer. In the stores the item retail price is twenty three dollars but when I purchase it off of eBay the price retails between seven dollars and thirteen. I rather purchase it off line because the size of the item is larger and it is much cheaper. I also sold an item on eBay which was my apple iphone. IT went for a hundred and sixty dollars, which was a surprise! I had the payment transaction done through PayPal and I shipped off the item when I received the money. EBay is very reliable and I would recommend it to anyone who was skeptical about using it.