Consumer_Behaviour

Consumer behaviour Indicate how the following products and services are 'loaded' with time, in terms of time used in consumption, time-saving device, durability, waiting time, seasonality, time projections in the past and the future, etc. • A dish washing machine Time for having dishes washed / comparative time with hand wash for the same workload / frequency of use especially in case of singles / lifetime of the dish washing machine / cost of buying a servant's time; • A haircut Time spent waiting for accessing the service / Time spent for hairdressing / Time between haircuts / Social time (it is an opportunity to meet and discuss with others) versus purely individual time. • Obtaining cash from your bank or automatic teller machine (ATM) Time spent waiting to obtain cash / Time span before cash will be needed again (with a trade-off: taking more cash will allow decrease in the frequency) / charges for machine use. • Spending a two-week vacation at Club Méditerrannée Time spent thinking about what the vacations could be: dreaming, planning, searching for information, evaluating and selecting alternatives / How long in advance people plan their vacations / 'Free-time vacations' (no agenda within the vacation period) versus 'organised vacations' (daily scheduling of activities) / Time spent on vacation may mean lost money (non-paid vacations: people are allowed to go on holiday but without salary) or not (paid vacations as is the case in European countries: if people do not take their paid holidays, it is simply lost; they cannot be paid for time spent working during vacations period) / Buying vacations where you are fully served and taken care of (such as at Club Med) or renting a villa and cooking the meals (doing this means using time that could be bought to fully enjoy free time). • Fresh orange juice versus dried orange juice One can compare three alternatives: fresh (self-made) versus fresh (ready to drink) versus dried orange juice. Preparation time (self-made takes time to prepare, dried needs little time to prepare) / Storage time and time period for consumption: fresh orange juice remains fresh for less time than the dried one, which may be kept for months (in dry form). How would you expect consumer behaviour to vary across cultures for the five products/services above'