Consumer_Behavior

Running Head: CONSUMER BEHAVIOR Consumer Behavior Consumer Behavior Consumer behavior is related to the study of individuals, groups and organizations and the processes used by them for the purpose of selecting, securing, and disposing the products. The consumer behavior also includes the ideas adopted by the consumers to satisfy their needs and requirements along with impact of the same on the society and consumers. For an organization, it is very important to make sure that, it understands the behavior of the consumers to the highest possible extent. Understanding of the consumer behavior will help the organization to make sure that, it carries out the activities regarding marketing of the products to the highest possible extent in the future. Marketing Marketing is a particular concept which is related to communication of value of product or a service to the consumers. It is treated as an art of selling of the products. Marketing involves advertising of the product in such a manner that, the organization is in the position to achieve high quality results (Hisrich, 2000). The awareness of the product or service among the consumers can be possible only with the help of marketing. Relationship of Consumer Behavior and Marketing There is a definite case of relationship between consumer behavior and marketing. For an organization to carry out its marketing activities effectively, it is going to be important to make sure that, the organization achieves success to the highest possible level. The consumer behavior helps the organization to determine the kind of products required by the consumers and their thinking towards the products. For example, if the organization will have the knowledge of the fact that, its target consumers are from the group of people who are very busy and do not get the time to watch television or listen to radio for getting the information about the products, then, the organization will work in such a manner that, it provides the advertisement of the products on the social networking sites or through direct mails. Therefore, it can be said that, the marketing activities of an organization does change according to the consumer behavior. Purchase Decision In relation to make purchasing decision, the consumers have to make sure that, they consider certain important things. The 4 Ps of marketing mix are required to be taken into consideration by the consumers so that, they make effective purchase decision. In the present situation, the decision for purchase of laptop was to be made. Here, regarding the product, it has been provided that, the laptop has been provided by the organization Dell. The laptop is of the highest possible quality with all the necessary technological upgrading in it. The product was good enough to be purchased therefore; it was purchased by the individual. The second thing which is taken into consideration by a consumer is price of the product. The price of the laptop provided by the organization Dell is appropriate (Frank, Kardes, Cronley, Cronley, Cline & Cline, 2010). The organization has been in the position to offer the best price to the customers. The product is sold at an appropriate therefore; it is purchased by the consumers. The third area is the place of the product. The product in the present situation i.e. Dell laptop is available at various stores across the area in which the consumers stay. In addition to the above, there is also the situation that, the product is available for the consumers online. The consumers can get the product online and purchase the same. The fourth area is the promotion of the product. Regarding the promotion of the product, the organization ensures that, it promotes its products at various places. The organization carries out its marketing activities effectively by promoting its products through social networking websites, television, radio and magazines. The consumers are in the position to have detailed information of the laptops at the website of the organization. This thing shows that, consumer purchased the product as detailed information about the product was available on the organizational website and various other places. References Frank, K.R., Kardes, R.F., Cronley, M., Crolney, L.M., Cline, T. & Cline, W.T. (2010). Consumer Behavior. Cengage Learning. Hisrich, D.R. (2000). Marketing. (2nd ed.). Barron’s Educational Series.