Communication_Channel

Channel Communication CHANNEL COMMUNICATION Communication is the most vital part of an organization in order for it to be successful. No individual, group, or organization can exist without sharing meaning among its members (Robbins & Judge, “Chapter 11, Communication,” 2011). The purpose of this paper will demonstrate several scenarios on how individuals should communicate within a workplace. Scenario 1 The Vice President of Operations has requested that the marketing group provide a strategy for introducing an existing beverage into a new market. The manager will use downward communication by setting up a meeting in the office. Due to the quick turnaround requested by the VP, oral communication channel will be the best method. The advantages of oral communication are speed and feedback (Robbins & Judge, “Chapter 11, Communication,” 2011). Once the group has come up with a plan, the manager will use written communication by drafting an email outlining all of the pros and cons back to the Vice President. The Vice President will need an email document to explain this to the CEO and shareholders. The overall process will require the use of upward communication. Upward communication flows to a higher level in the group or organization. It’s used to provide feedback to higher-ups, inform them of progress toward goals, and relay current problems (Robbins & Judge, “Chapter 11, Communication,” 2011). Scenario 2 A manager of a large travel agency currently manages 11 employees. This morning the company login name and password no longer work for all employees. The manager placed a phone call to the manager of the IT department requesting support which is considered lateral communication. This was an urgent matter which could cost the travel agency money. When communication takes place among members of the same work group, members of work groups at the same level, or any other horizontally equivalent workers, we describe it as lateral communication (Robbins & Judge, “Chapter 11, Communication,” 2011). After logon credentials were received by the manager, a quick face to face meeting was called to update all employees. It is the job of the manager to communicate that information downward to the workforce team. Also, with 11 employees it was easier and more efficient to spread the message verbally. Scenario 3 An owner of an editing company with 10 employees will have to reduce the overall head count. The employees will be informed of the decision face to face. The owner will use downward communication to explain the overall financial situation and the eventual termination. A successful termination would end on a positive note, and still allow employee to walk out of the office with ego intact (Liebowitz, 2008 ). Conclusion In conclusion, this paper demonstrated several communication channels in today’s business world. Communication is delivered in many ways between a sender and receiver. It is critical that the message is not lost within translation. Communication is essential for an organization overall success. References Robbins, Stephen P. & Judge Timothy A. (2011). (14th ed.). Retrieved from The University of Phoenix eBook Collection. Liebowitz, J. (2008, June, July). . , 53(), . Retrieved from http://www.aftermarket.org/magazine/insider archives/toolbox/termination.aspx