College_Effective_Advertisements

College Effective Advertisements Since the lunch of their ad campaigns in the year 2007 colleges like Westwood Collage, Kaplan Collage, and Everest Collage, have increased their enrollment numbers by a large consuming scale. These colleges have been successful and have met the criteria needed to reach its targeted audience. Articles like Salespeak by Roy Fox and Advertising’s Fifteen Basic Appeals by Jib Fowles have helped us understand these schools advertisement achievements. One important concept for these ad campaigns is to have more than one message with in their ads to have multiple responses of feelings to influence and promote themselves in the targeted community. In today’s economy advertisement has been real competitive in our media. The idea around furthering education has increased with these promoting new advertisements. They use research and information to make their claim more appealing. They use strategies called, “emotional appeals” that are designed to stimulate “subrational impulses and desired” (Advertising’s Fifteen basic Appeals). These subconscious appeals were used in every video seen from these collages as advertisements to persuade us with imagery to focus on real life experiences. Of course these real life experiences are targeted to a specific audience. Therefore it only gives the experience of those who are more likely to be interested in their message and they shape their messages with quantitative data and analysis of their audience. Westwood Collage is a good example in creating an image of an ordinary life without a career. Their videos create an imagery of hard working independents that have a dead-end job. Analysing a few videos for Westwood Collage’s ad campaign it has provided evidence of “the need to achieve”. The need to achieve was one emotional appeal used in Advertising Fifteen Appeals by Jib Fowes. Fowes describes this advertisement approach as, “the drive that that energizes people, causing them to strive in their lives and careers.” This motive definitely helps in advertising the message of furthering one’s carrier. The advertisement focuses on everyday people working in fields that are less beneficial to their careers. In one of the videos, Westwood Collage emphasizes humor to entertain, message and gain access in our mind. It uses the visual of a less successful man in their mid-life. This older man plays an important part of the advertisement