Coca_Cola

Research and provide a summary of the history of both PepsiCo and Coca-Cola. (How, who, when, where and why they were established and note significant milestones in their history to the present day) PepsiCo How, when, where and why they were established PepsiCo, Incorporated is an American global company with interests in the manufacturing, marketing and distribution of snack-foods, beverages and other products. PepsiCo emerged in the 1965 when the beverage company Pepsi-Cola and potato chips company, Frito-Lay Inc. merged together. PepsiCo, Inc. has gone on to become one of the world's top consumer product companies with many of the world's most significant and valued trademarks. Its Pepsi-Cola Company division is the second largest soft drink business in the world. The company has gone on to merged with Tropicana in 1998 and more recently Quaker Oats in 2001 for $13.4 billion. Significant Milestones Acquisitions during the 21st Century In 1998 PepsiCo merged with Tropicana in an attempt to strengthen its chances in the war against Coca-Cola. The acquisition of Tropicana was the largest to date worth 3.3 billion dollars and allowed PepsiCo to diversify its product range and target a larger group of consumers. PepsiCo has more recently merged with Quaker Oats in 2001 with a deal worth $13.4 billion dollars. Quaker Oats which had ownership over Gatorade which held an astounding 83.6 percent of the U.S. retail market share for sports drinks and was the world leader in that segment with annual sales of approximately $2 billion. * Comparison/contrast of relative company size and profitability of both companies, detailing their MARKETING BUDGETS (how much money they currently spend on marketing annually and if they have any specific market segments and demographics (age, income, gender)) * Write a small but detailed summary on YOUR CHOSEN development in the Cola Wars. 150-200 words max. (Remember this covers both PepsiCo and Coca-Cola, don’t neglect one over the other. * Recent advancements such as diet coke surpassing pepsi As of 2009, 19 of PepsiCo's product lines generated retail sales of more than $1 billion each,[6] and the company’s products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion. Based on net revenue, PepsiCo is the second largest food & beverage business in the world.[7] Within North America, PepsiCo is ranked (by net revenue) as the largest food and beverage business.[7]