Coca_Cola_(Mission_&_Vision)

Can Coca-Cola's new vision and mission succeed in the Soft Drinks Market' I believe that Coca-Cola Company is on the right track to success in the soft drinks market. From the first time the company Provided Roadmap for Achieving 2020 Vision at huge Event. And set their goals to: * Double Revenue by 2020. * Long-Term Growth Target.. * Reach of a Healthy Coca-Cola System. * Strong Cash Generation. * Winning Together with select Bottling System Leaders. To achieve the 2020 vision the company has been working on several aspects that called "6ps" under their mission: 1. People: Be a great place to work where people are inspired to be the best they can be. To achieve that, Coca-Cola believes the success of the business depends on every employee in their global enterprise. They are committed to fostering open and inclusive workplaces that are based on recognized workplace human rights, where all employees are valued and inspired to be the best they can be. The Coca-Cola Company stated a Workplace Rights Policy applies to all of the entities that it owns, holds a majority interest, has management responsibility or where a bottler has adopted the policy. Coca-Cola Workplace Rights Policy is guided by international human rights principles, including the Universal Declaration of Human Rights and the International Labor Organization's Declaration on Fundamental Principles and Rights at Work. The Policy provides a consistent approach to workplace rights worldwide and embeds it as an integral part of our culture, strategy and day-to-day operations. Coca-Cola conduct assessments of our operations to ensure adherence to the Workplace Rights Policy and have a goal of achieving 98% compliance by 2015. 2. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Coca-Cola company adding new beverage to it list and more divers. Coca-Cola is gradually becoming less of a soft drink company. In 2010, carbonated beverages accounted for 76 percent of its case sales, down from 77 percent in 2009 and 78 percent in 2008. More than a third of Coca-Cola's beverages are juices or juice drinks. Also Coca-Cola becoming more flexible and adapting to the people taste by becoming healthier. Coca-Cola, Coke Zero, Diet Coke, Powerade and Vitaminwater, are healthier than they have been in years in the United States, based on intent to purchase, ''favorite brand'' rankings and other brand metrics. Coca-Cola's roster of about 3,500 beverages is three times larger than 10 years ago. 3. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Coca-Cola is embrace that "winning together with our bottling partners" as one of the most important ways Coca-Cola have advanced their momentum around the world has been their ability to work together with their global bottling partners in support of our shared 2020 vision which we unveiled in 2009. To create a better way of living by presenting positive yet realistic views of a low carbon world. One of Coca-Cola goals is to reduce carbon footprint. Coca-cola hellenic, one of the largest bottlers and vendors of the coca-cola company, has pledged to reduce co2emissions in production. To achieve this, the company is building 15 combined heat and power (chp) units in 12 countries resulting in a 20% reduction of co2emissions across 80 beverage production plants. 4. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Coca-Cola is committed to sustainable business practices, as stated clearly in its vision statement. As a leading multinational company selling fast moving consumer products in a highly competitive globalized environment, Coca-Cola has developed a comprehensive corporate social responsibility (CSR) program, permeating every aspect of its business, and has a range of community-based projects covering education, health care, and the environment. In 2008, Coca-Cola Company provided over US $82 million to local communities for program activities and over 273,000 hours of volunteer service by its employees. However, no project or activity is more visible or integral to Coca-Cola than its water programming. As Coca-Cola is a beverage company, it should come as no surprise that its most important ingredient and the most critical component of the Coca-Cola manufacturing process (for cleaning and cooling) is water. On average, it takes 2.43 liters of water to produce just 1 liter of beverage. Use of water on such a large scale has led to attacks on Coca-Cola by environmental and community activists for depleting water supplies (in some cases destroying rural livelihoods as water tables are lowered and crops cannot be watered) and damaging the environment through wastewater runoff from the manufacturing process. To implement this vision, Coca-Cola currently has 250 water projects in more than 70 countries and according to the Replenish Report, “Estimates to date are that in 2009 we replenished 638 million liters for communities and 28.8 billion liters to nature, representing approximately 22% of the water used in our finished beverages. 5. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. In 2010, Coca-Cola Company generated $9.5 billion in cash from operations, up 16 percent over 2009. Coco coal returned $7.2 billion to the shareowners by repurchasing $3.1 billion in Company stock and paying $4.1 billion to shareowners through dividends. In fact, they have increased thier annual dividend payments for 49 consecutive years. 6. Productivity: Manage people, time and money for the greatest effectiveness. Coca-Cola Company has built an organization that has consistently delivered positive results, even in difficult economic times. The strength of their business is based on the ability to remain focused on generating profitable growth that benefits all of the stakeholders. This includes the consumers and customers in the marketplace, Coca-Cola associates in the workplace and Coca-Cola communities and the environment wherever they operate. In the marketplace, Coca-Cola are helping consumers make informed beverage choices and promoting healthy and active lifestyles. For their retail customers, who are facing increasingly challenging market conditions, Coca-Cola are helping them reach consumers by leveraging Coca-Cola brands and marketing expertise. In the workplace, Coca-Cola are deeply committed to the development of their employees and to providing a stimulating, rewarding and supportive working environment. In 2010, Coca-Cola launched new initiatives for employee recognition, and they won awards for their employee development programmers in a number of Coca-Cola markets. The Coca-Cola company was named the Best Workplace in Greece for the second consecutive year, while independent surveys ranked them among the top employers in Central and Eastern Europe and one of the best companies for leadership development in Russia. Coca-Cola continue to be leaders in proactively managing the impact of their operations on the environment, by reducing our carbon footprint, their water use ratio and the amount of solid waste from our operations. A series of concrete measures in 2010 have kept Coca-Cola on track to achieve their goal of reducing energy use and CO2 emissions by more than 20% by the end of 2015. This includes the inauguration of our third and fourth combined heat and power plants, in Italy and Northern Ireland, and the installation of solar panels at our facilities in Italy. Coca-Cola also continue to support community conservation efforts in a number of countries and promote consumer awareness of environmental challenges. In communities, Coca-Cola provide assistance in a variety of ways. In 2010, Coca-Cola responded to a number of emergencies, including the floods in central Europe and fires in Russia, with contributions of money, products, supplies and time to aid the victims. To support this work, they established ongoing relationships with Red Cross and Red Crescent National Societies in some of the markets. Coca-Cola employees regularly volunteer to support numerous other local social and environmental initiatives across the Group. In recognition of Coca-Cola leadership in sustainability, Coca-Cola Hellenic was included in the 2010 Dow Jones Sustainability Indexes for the third consecutive year. The Coca-Cola company is one of only four beverage producers worldwide in the 2010 DJSI World Index and one of only two in the European listing. * McWilliams, Jeremiah. (May 15, 2011). Coca-Cola isn't ready to drink to its success. Cox Newspapers. http://www.ohio.com/business/121850133.html * Jeremiason, Jason. (February 24, 2011). Coca-Cola Competitive Advantage. http://jeremiasonstrategicmanagement.blogspot.com/2011/02/coca-cola-competitive-advantage.html * Gaudet, Brian. (July 9, 2009). Coca-Cola: Solid Company at a Reasonable Price. http://seekingalpha.com/article/147851-coca-cola-solid-company-at-a-reasonable-price * Sustainable Competitive Advantages http://news.morningstar.com/classroom2/course.asp'docId=145663&page=4&CN=com * http://www.businesswire.com/news/home/20091116006557/en/Coca-Cola-Company-Roadmap-Achieving-2020-Vision-Analyst * http://www.thecoca-colacompany.com/ourcompany/ar/letter_to_shareowners.html'ln=true * Soft Drinks International – January 2010. * 2020 Future Value Chain Building Strategies for the New Decade. * FINAL TRANSCRIPT - KO - Coca-Cola Co at Goldman Sachs Consumer Products Symposium - Event Date: May. 12. 2011. * CSR Case Studies: Coca-Cola- Kenan Institute Asia - October 2010. -------------------------------------------- [ 1 ]. CSR Case Studies: Coca-Cola- Kenan Institute Asia - October 2010 [ 2 ]. Coca-Cola - 2010 Annual Report