Clubit

Club IT, Part One Beactrice Brownfield BIS 219 Business Information Systems March 1, 2010 Club IT –Part One Club IT’s Mission Statement and its Primary Clientele Club IT mission is to offer live music, DJs, dance space and refreshments that suit the customer’s lifestyle. Club IT seeks to build a community that meets regularly at the club (Wiley Higher Education, 2006). Club IT’s Information Resources Club IT is a small business,which has one person who handles all the information systems function (Rainer & Turban, 2008). Club IT information resources include intranet. An Intranet is a network based on the Internet TCP/IP open standard. An intranet belongs to an organization and is designed to be accessible only by the organization’s members, employees, or other authorization (www.learnthat.com). Customer Orientation as Competitive Advantage Competitive advantage helps a company control a market and generate larger-than-average profits (Rainer & Turban, 2008). Club IT strategy focus on customer-orientation. Club IT concentrates on making customers happy by using Web-based systems. Web-based systems provide personalized one-to-one relationship with each customer (Rainer & Turner, 2008). Club IT is a safe place to go. Installation of cameras monitors the insideand outside the building. Club IT employs four off-duty policemen every night to add security, along with the presence of metal detectors to screen customers for weapons. Conclusion Club IT uses information technology to compete with today’s market. Club IT use customer-orientation to gain competitive advantage over it competitors. Club IT relies heavily on Information systems and application. Without the information resources, Club It would not be able to function properly. Club IT’s web-based systems allow a one-to-one relationships with its single young professionals, college students, tourists, and business travelers clientele. Enhancing the security of the nightclub with off-duty policemen, metal detectors, and cameras provides for an atmosphere of “feeling safe,” which keeps the frequent customers coming back. References Rainer, R.K. & Turban, E. (2008).Introduction to information systems (2nd ed.). Hoboken, NJ: John Wiley & Sons Learn That (2004). Intranet. Retrieved March 1, 2010 from http://www.learnthat.com/define/view.asp'id=316