Clubit_Part_1

Club It Mika Steinhauer Bus/219 September 6, 2010 Dr. Oludotun Oni Club It Club It is an up and coming night club with the potential to be the number one nightclub in the area. It is owned and managed by Ruben Key and Lisa Tejada. They supported themselves as musician in college and graduated with Business Administration degrees. After spending so much time in nightclubs and understanding how they are operated and learning the business aspect from college, they decided to open Club It. This paper is going to be discussing what the mission statement for Club It is and who its primary clientele are, Club Its’ information resources, a strategy for competitive advantage, and the information that club it will need to pursue that strategy. The mission statement is the main goal of an organization. Club its’ mission statement is to “offer live music, DJ's, dance space and refreshments that suit every person’s lifestyle. They seek to build a community that meets regularly at Club IT." (Rainer and Turban, 2008, Student Companion Site) Although their mission is to provide entertainment and services to all people and life styles, Ruben and Lisa’s primary clientele is the Net generation. This is primarily people who have grown up with information technology. They are hoping that they will be able to draw them to Club It by providing a place that is up to date and provides the technology that the Net generation will approve of and be able to use. An example would be by providing Wi-Fi, Wireless Fidelity, so that the clientele will be able access the internet on their cell phone, iPod or other technology that is permitted in the club. Information resources are very important for a company to run smoothly and be productive. Club It is no different. They use hardware, software, networks, have procedures, and people. All of these resources help them to collect the data that they need to make the front of business, (the bar, the kitchen, the wait staff, and lower management) and the office part of the business (managing finances, ordering, receiving, hiring, payroll, and booking bands and DJ’s) run smoothly. The one issue that Club It has is that their information resources are out dated. With outdate resources it can make it hard in managing the information. To better improve on their resources Lisa and Ruben need to update their resources, so that they better manage their business and be more productive. A competitive strategy is a statement that identifies a business’s strategies to compete, its goals, and the plans and policies that will be required to carry out those goals (Porter, 1985). Competitive advantage can lead to control of a market or larger than average profits (Rainer and Turban, 2008).Club Its’ success or fail is completely up to it clientele. If Ruben and Lisa can do all that they can to make the customer happy and keep them returning, then the night club will be a success. So the best strategy for Club It would be a customer-orientation strategy. This strategy is solely based on making the customer happy. Because there are so many different types of night clubs, all Club It can do is to improve on what the other clubs are doing to ensure that their clientele keeps returning. To ensure that the clientele is happy it is important for Ruben and Lisa to understand what the clientele wants. To find out what the clientele want they need to collect some data. A good way to collect this data would be to promote its website and have a very prominent location on the website where members, clientele and even employees can take a short survey about what they like and don’t like. At the end of the survey should be a suggestion box for any changes that need to be made. They may also want make this survey available to be taken at tables, so that people who don’t want to go online can also leave suggestion. Another source of data would be to make sure that either Lisa or Ruben visits other night clubs in the area. Then they need to collect all the data and make the appropriate changes they feel would make the majority of their clientele happy. Club it is a fun upbeat place to dance, listen to live bands, and have fun with friends. The main mission for Ruben and Lisa is for Club It to be a place where the community can come and meet regularly. Even though their main clientele is the Net generation they don’t discriminate against anyone. They try and stay up to date with their technology and information resource. With the customer orientation strategy they have a great plan to keep their clientele happy and make a large profit. So if you want to be happy and have fun, visit Club It. References Chapter 2: Information Systems: Concepts and Management, Rainer and Turban, 2008 University of Phoenix Material, Club It, Part One