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建立人际资源圈Clubit_Improvement
2013-11-13 来源: 类别: 更多范文
Club IT has created an ambiance that is second to none; however, to continue to grow and remain successful they need to advance their technology. Implementing new software; to handle the inventory for merchandise, as well as, the food for the kitchen, and definitely a way to make it easier for the employees to communicate with the different areas of the business from the servers to the kitchen to the assistant manager to the owners would make it easier for all involved within the company, and finally advertising to keep the customer base growing. By implementing these new software tools, convenience and organization will follow close behind and make everyone’s job easier. There are different areas within ClubIT that need refinement, this writer is going to compare and see what areas need improvement and different types of options to improve ClubIT to the level it needs to be.
ClubIT has options, many other businesses have implemented within their company to make their business run more cohesively, this system is enterprise resource planning which is referred to as ERP. Enterprise resource planning systems integrate the planning, management, and use of all of an organization’s resources. The major objectives of ERP systems are to tightly integrate functional areas of the organization and to enable information to flow seamlessly across the functional areas. (R. Kelly Rainer, 2008) Now while most companies develop their own ERP system there is software to buy that can be used. The most common of the ERP software vendors is SAP (system applications and products in data processing). Despite the many benefits that ERP systems offer there are many negatives as well. They can be extremely complex, expensive, and time consuming to implement, also companies may need to change existing business procedures to fit the predefined business process of the software. This writer thinks this is too complex of a system to use for just bar and restaurant use.
The next area to be discussed would be Customer Relationship Management also referred to as CRM. CRM is an enterprisewide effort to acquire and retain customers. CRM recognizes that customers are the core of a business and that a company’s success depends on effectively managing its relationships with them. (R. Kelly Rainer, 2008) CRM offers an ability to have a one on one between seller and marketer. It allows the marketer to know what the customer needs and usually wants and makes it easier to customize each customer’s usual wants. This allows for ClubIT to maintain the clientele they currently have and draw in new customers. It allows the company to modify its products and services based on the needs of customers. It seems the businesses that use this system create customer loyalty, and good customer loyalty keeps a business flourishing. There are different categories that this system helps; there are sales, marketing, and finally customer service. In the business of nightclubs all of these issues have to be looked at. It would seem this is the style of systems would be conducive for ClubIT.
Another system to consider would be Supply Chain Management (SCM). A supply chain refers to the flow of materials, information, money, and services from raw material suppliers, through factories and warehouses to the end customers. A supply chain also includes the organizations and processes that create and deliver products, information, and services to end customers. (R. Kelly Rainer, 2008) The function of SCM is to plan, organize and optimize the supply chain’s activities. (R. Kelly Rainer, 2008) Even though it seems to be a perfect system for Club It one needs to take the negatives into consideration, there are two main concerns here. There are uncertainties and the need to coordinate several activities, internal units, and business partners. This can cause what is called the Bullwhip effect or otherwise known as the just in case problem.
Finally, what ClubIT needs is definitely a Customer Relationship Management, where the main goal is to make the customers a priority. Creating a loyal customer base for a nightclub is most vital. Customers are the key to a nightclub and happy customers are an integral key to what is usually called word of mouth, which in this example shows another way to advertise. Most people are creatures of habit and the main goal is to make ClubIT a habit. Having a system that focuses on the customers is a method of customer service that can be perfected. This writer believes that ClubIT will soar as a successful company when they implement a system that takes customer service to a new level, as well as, creates an easier way for the owners and all involved to stay together as a cohesive group working together on a common goal.
Works Cited
R. Kelly Rainer, E. T. (2008). Introduction to Information Systems, Second Edition. In E. T. R. Kelly Rainer. John Wiley and Sons.

