Club_It

Club IT, Part One Club IT is the new trendy hotspot located at the heart of downtown Scottsdale. The venue is owned and managed by Ruben Keys and Lisa Tejada. Both owners met and decided to pursue their dream of becoming club owners when they were graduated with a Business Administration Degree in 2005. Keys and Tejada are working musicians who learned nightclub operations by working in the field while college students; in addition, they have their business degrees to back up their own experience (University of Phoenix, 2011). Club IT recently has gone through some extensive remodeling of its’ 6000 square feet venue; this remodeling includes 600 square feet of dancing floor, seats for 220 clients, a kitchen for appetizers and short orders, as well a bar with four pour stations. The remodeling was done in order to meet the demands of the business clientele which include young professionals, college students, and travelers. Club IT’s music focuses mainly on hip-hop, techno, electronica and MP3 as well as live bands (University of Phoenix, 2011). Lisa and Ruben’s nightclub was opened based on the following mission statement: "We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT (Wiley Higher Education, 2006)”. The clubs’ information resources include “all the hardware, software (information systems and applications), data and networks in an organization” (Rainer & Turban, 2008, p. 48). Applications play a remarkable role within an organization, when these are not properly working, an organization may completely break down. Information systems are expensive to acquire, operate, and maintain; therefore, it is crucial that they are managed effectively. The responsibility for managing information resources is split between the information systems department (ISD) and the end users. Club IT is a small business which has one person who handles all the information systems functions (Rainer & Turban, 2008). Furthermore, Club IT’s information resources include intranet. An intranet is a private network that may exist within an organization. “Intranet may include several interlinked local area networks and use leased lines in the wide area network. The Intranet’s main purpose is directed to facilitate team work, share company information, and teleconferencing” (TechTarget, 2008). Organizations must have strategies that seek a competitive advantage in their field. They seek to outperform their competitors in cost, speed, and quality. Competitive advantage allows companies to control a market and generate larger-than-average profits. Club IT’s strategy should focus on customer-orientation. More specifically, Club IT should concentrate on making customers happy by using web-based systems that allow personalizing one-to-one the relationship with the club (Rainer & Turban, 2008). Customers’ happiness can be achieved by making Club IT a safe place to go. Installation of facial software to stamp thugs and known troublemakers along with the presence of metal detectors to screen customers for weapons would definitely leave violence out of the club and retain its customers. Databases to keep all customers information would be required along with a new right-to-privacy legislation directed to prevent any form of misuse of gathered information (Johnston, 2009). Conclusion Club IT needs to use information technology to survive in the market. The clubs strategy should gain a competitive advantage over its competitors through their customer-oriented business. Web based systems would give the club the opportunity to establish a close relationship with its primary clientele who include young professionals, college students, and visitors. Providing enhanced security will present the customers with a safer and more comfortable environment in order to attract a bigger crowd. The databases require enhanced security presented by the new technology that should be handled by a designated person for the job in order to keep a good organization considering the size of Club IT.