Club_It

Club IT Hector Marquez BIS 219 Business Information Systems March 1, 2010 Patrick Clair Club IT Club IT’s has a variety of music anywhere from hip-hop to top 40s hits. It would be appropriate to say that Ruben and Lisa clientele ages range from early 20s to late 40s. Basically anybody who enjoys fresh sounds of a live band, live DJ’s, inexpensive appetizers, short orders, and easy accessible bar stations. Club IT is the place to be because of the cheap beverages, food prices, 600 square feet of dance floor and an easy environment to meet and greet new and old friends. Another competitive advantage is the differential strategy. This strategy is anything from differentiating products or services from other competitor’s products or services at a lower cost (Rainer & Turban, 2008). Rooms To Go, for example, differentiated its services by offering multiple furniture sets to customers who do not want to spend hours picking and choosing single pieces of furniture to for each room. They simple go online or in to a store and choose what furniture set will fit their lifestyle. The last and most important competitive advantage is the customer-orientation strategy. The customer-orientation strategy makes or breaks an organization. Customer satisfaction is the key to a business because if the customer is satisfied then he or she will returnwith more business. This strategy concentrates on making customers feel like royalty (Rainer & Turban, 2008). Using the Worldwide Web helps organization connect to customers on a personal basis by sending emails with discounts, gift certificates and any other promotions. Implementing these five competitive advantages to Club IT’s organization can keep business coming. Club IT’s can use all of these strategies to the fullest by offering one free drink with any order of an appetizer or short order meal during certain times of the night. This competitive advantage will sell more appetizers or short order meals and bring more customers in during happy hour. Just by giving a free drink with a purchase of an appetizer is using the innovation, differential, cost leadership, and customer-orientation strategy. Ruben and Lisa had a dream of opening a club and at the present it has become reality. With a few key strategies implemented in their business, they can be very successful within the community and beyond. If Club IT implement the five competitive strategies to their everyday business, then it will be hard for other clubs to compete with Club IT. The main strategy that organizations need to concentrate on is the customer-orientation strategy. Treating the customer like he or she is royalty will keep the customer business. That customer will tell other people about the organization’s product or service. This will mean more business and higher revenue. References Club IT. (n.d.). About Club IT. Retrieved from http://higheredbcs.wiley.com/legacy/college/rainer/0470169001/club_it/about.html HCi Journal. (n.d.). Strategy is wasted without "operational effectiveness". Retrieved from http://www.hci.com.au/hcisite3/journal/Operational%20effectiveness%2001.htm#_ftnref1 Rainer, R. K., & Turban, E. (2008). Introduction to Information Systems, Second Edition. Retrieved from University of Phoenix eBook Collection database.