Club_It_Part_I

Club IT, Part I BIS/219 – Business Information Systems June 10, 2010 Club IT Like most clubs, Club IT is an adult entertainment club that features both live and pre-recorded house music, a dancing venue and a mix of food and alcohol served inside the facility. This club caters to adults both young and old, of legal drinking age. The adults typically enjoy dancing and higher class food and drinks. Most of the clientele prefer live music though some prefer the disc jockey who plays music off his MP3 player. This is a needless expense to Club IT and there are a few additions and revisions that can be made to make the club one of the most successful businesses in the industry. Club IT Resources The owners assume every one of their employees are computer savvy enough to log into their intranet and pull down the information they need to educate themselves with the few computers offered by the Club IT. If that is the method Club IT wishes to continue to use to disburse information, Club IT needs to provide their employees with additional training to ensure that all employees are able to use their intranet accordingly. To most business standards, a few computers and a a router is primal in comparison to others’ technology. Club IT is missing out on a few business opportunities to either generate additional revenue and other ventures that could bring in more customers for profit the club. This additional profit would allow the club to expand their footprint into other ventures and expand the club overall which would bring in even more customers. Innovation is the key to expansion. Innovation Many companies would be years ahead of their competitors if they embraced innovation. Technology itself changes almost instantly and on an extremely consistent basis. Club IT is running house music when the disc jockey works off his MP3. With today’s modern technology, Club IT could purchase their own MP3 player and put it on shuffle mode. Additionally, with some of the more modern computer programs available, Club IT could download one of the latest disc jockey computer programs that streams the music off a live internet wireless feed and and play the music without the use of a disc jockey. In addition to that, Club IT could provide the wireless internet for all of the club’s customers. Club IT could either charge for this service (and generate revenue) or provide the wireless network free to use which would boost the popularity of the young adult clientele since most of the younger generation is now starting to carry the smartphones that require some form of data feeding. From that expanded wireless, Club IT could electronically produce a playlist and take requests from the mobile subscribers. In return, if the subscriber wants to download the particular song playing overhead, they would be able to with Club IT’s wireless internet. Like a few other companies, wireless marketing is becoming the wave of the future. Club IT can capitalize on this by adding wireless advertisements to either sell their own concessions or accept payments from other companies to advertise for them to the smartphone masses. To fully determine if this technological launch would be successful, Club IT needs to ask their clientele what would most likely bring them back to the club and bring their friends with them. Conclusion Club IT needs to revolutionize their technology. The club is paying for a disc jockey that is not needed with today’s internet capabilities and is failing to market to their full potential and to attract more clientele by failing to keep up with the most modern of technology. A few initial investments into a few pieces of electronics and Club IT could basically serve itself - and make more money too! References Cheeseman, H. R. (2010). The legal environment of business and online commerce: Business ethics, e-commerce, regulatory, and international issues. (6th ed.) Upper Saddle River, NJ: Pearson Prentice Hall. The submitted assignment is my original work. I have cited and acknowledged all materials, ideas, and words of others that I have used, adapted, or paraphrased in this document. Submitted by: Jami Smith