Club_It_Part_2

Club IT Part Two Club IT is a downtown music night club owned and managed by Ruben Keys and Lisa Tejada. Like many other business owners, Lisa and Ruben wanted their business to thrive in today’s market and realized information technology would aid them in doing so. Since Club IT is still a new and upcoming business they have not had the opportunity to develop the resources they need to expand the business and better serve their customers. After many hours of review and discussion, three business problems were identified. First, the computer hardware and Internet need to be updated immediately. The owners of the club also need to update and improve the company website. Another way they should upgrade their business is by working on their e-commerce. By integrating these three new solutions Club IT will see a more effective internal operations force, improvement in employee and customer communication, and an increase in sales. One of the business problems with Club IT’s information technology is its internet connection. Currently, Club IT operates using a dial-up connection. Dial-up connections are less expensive when compared to high speed internet connections, but dial up connections require an active phone line. If one is using the phone line to make a phone call or send a fax, the internet cannot be used until the current user is completed. Also if they are processing credit cards, customers can not call into the club. This also means the customers have to wait extended periods for the employees at Club IT to process their credit card purchases. This can severely affect the customer relationship management (CRM). Another issue with Club IT having a dial-up connection is that it limits the business that can be conducted online. In today’s business world, everything is done over a high speed connection including phone conferences, scanning and emailing documents. Having a high speed internet connection can go a long way when improving the company website. The website should include different links associated with different types of people who might visit the site. Links should be established for bands, DJs, and other forms of entertainment. These links should direct the entertainers to information on hiring, scheduling, and owner contact information. Links should also be established for the employees with an updated secure system and employee time clock login and out. Finally links need to be established for customers seeking information on entertainment and club merchandise. It is very important that Lisa and Ruben incorporate supply chain management (SCM). One thing that I noticed is when there are bands playing at the club tickets are sold in person or by phone. To enhance ticket sales I suggest that the owners increase web presence and integrate a system that can allow them to sell tickets on the internet. Club IT’s web site lists items such as baseball caps, glass mugs, shot glasses and t-shirts that customers will be able to buy at the nightclub. Club IT also offers Club IT members a 10% discount on purchases, dining menus, and the club’s calendar of events. The do allow advanced ticket purchases for the Friday and Saturday night concerts, however, they may only be purchased in person or by phone (Wiley Higher Education, 2006). Allowing merchandise and tickets to be purchased online will greatly improve the revenues of Club IT. For Club IT the first and foremost priority should be to upgrade their internet service to high speed internet from the dial up they currently use. This is necessary in order to improve the company website. Improving the company website will help expand the customer numbers, improve employee to employee communications, and allow more organization for live entertainment sign ups and communications. Once both the high speed internet and the website are completed, Club IT can then begin to focus on their e-commerce. Online sales are necessary revenue to businesses that cater to those of the technological age groups. Improving the links for customers on Club IT’s website can help them to better locate necessary ticket information and sales merchandise. In addition to that, allowing customers to purchase tickets and merchandise online will greatly improve Club IT’s sales and improve customer relations. With these changes made I foresee a great increase in customer relationship management and company revenues.   References: Appendix D. (2012). XBIS/219 Materials. Club IT Website. (2012). http://bcs.wiley.com/he-bcs/Books'action=index&bcsId=4176&itemId=0470169001 Rainer, R. K., Jr., & Turban, E. (2009).Introduction to information systems: Supporting and transforming business (2nd ed.). Hoboken, NJ: Wiley.