Club_It_Part_1

In analyzing Club IT’s informational set-up, such as their website and actual site its self. While there on a typical Friday night I was quite surprised how, “happening” this place really was. I noticed that Club IT has a has wonderful lighting, music and a nice young feel. I could definitely see Club IT as the place that would be referred to as the “hit” spot for the college student/ young people scene. However, it does not underestimate the ability and definite potential to give the older crowd a good time as well. I started thinking back to their website, where they had information available, and started wondering if it needed any modifications or just perhaps slight tweaking for appeal too. After reviewing the website and the actual location itself , I have decided that the best strategy for competitive advantage is to try the Customer-Orientation Strategy, because Club IT was a , “happening” place however there still was much room for some improvements, for this place still was full of a lot of potential also. All-in-all by addressing the Club’s needs and the Clubs IT needs, a strategy that is oriented around the customers will further enhance Club’s IT ability and clientele. Another thing I noticed when looking over Club IT’s website, was that they already have a firm mission statement. Their mission statement was as followed, “We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT." Their mission statement was quite friendly, and states everything about what it is they are trying to do/accomplish. Ruben and Lisa and also their staff want to offer the community DJ’ed music and live music as well, and also provide a spacious dance space along with refreshments that are catered to the individual. Club IT’s owner and staff also want to build a community that meets regularly. They are definitely music lovers with high spirits. This gave me plenty of ideas of how IT can enhance the club’s exposure. In terms of IT, the club is fairly new and not well advertised, so there is not a huge IT department or even a need for one. There is just a need for the club managers to be able to manage their information resources. I noted that as information comes in, the managers would need to have this entered into their computer. Depending on how much they are willing to spend, I suggested that they upgrade to software that houses both name and pictures of driver’s licenses that can be given to the receptionist or host. This way, repeat customers can move quickly through the door by just saying their name. These computers can also be located at any bar inside the club. This will help to eliminate under-aged drinkers as well. Since the place is not a large place, there will only be a need for about 3 computers of this type; one for the host, office, and bar. The owners would be responsible for keeping these files updated and accurate. Because this type of software is a lifesaver for clubs, there is not much maintenance needed. Lastly, the competitive advantage strategy that I suggested for the club to use is the Customer Orientation Strategy. This strategy is great for concentrating on making customers happy. This strategy is very effective with web-based systems because of the personalized relationship with each customer. I suggested that E-invites, E-flyers, E-announcements, and any other type of E-message be included in this strategy. The information that is stored from the computers can be used to send these invites, but the largest invites to the club would be done by creating E-announcements on other sites such as Facebook, Myspace, or any other public place. The places house younger adults, as well as older adults. Every announcement would note the web address for the club. I also suggested that the owners put an email submission box on their website where people can sign up for newsletter for events for the clubs. After all of these things are put in to place, I had one last suggestion. I suggested that the owners do a “One Night Only” event of some kind, and announce it online and with physical flyers. This event can be free drinks, everyone gets in free, or anything out of the ordinary to get people excited about going. This process will ultimately be the start of the increase in clientele. Overall, Club IT has so much potential to develop excellent resources to use with their new IT systems. With this updated technology, and ideas, they will be able to increase their clientele, and keep their clients personal information up to date, while giving the clients a feel of a personal relationship. Moreover, creating an excellent mission, addressing the IT needs in relation to the Club’s needs, and performing the customer orientation strategy will enhance and increase this club’s ability and clientele. Reference Club IT About (2007) About. Retrieved on May 10, 2009 from http://higheredbcs.wiley.com/legacy/college/rainer/0471736368/club_it/about.htm