Club_It_Part_1

Club IT, Part One Chris Walt BIS/219 April 11, 2011 Stefan Bund Club IT, Part One Club IT wishes to expand and improve on its information management. Club IT has hired me as an intern to analyze Club IT’s information needs and to suggest some information needs. To do so I will define Club IT’s mission and type of clientele. Next, I will choose a strategy for Ruben and Lisa (the owners of Club IT) to compete in the industry. Last, I will describe the kinds of information Club IT will need to pursue that strategy. Club IT’s mission is simple yet inviting; we, Ruben and Lisa, offer you live music, DJ’s, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT. This mission suggests a custom approach to meeting the customer’s needs. Club IT calls itself a friend and seeks to suit it’s friend’s personality types so that each customer visits Club IT on a regular basis. Club IT’s primary clientele are millennials: folks between the ages of 21 through 35. The music genre that plays during the week, the food and drink menu, and the available merchandise for sale all support this theory. The layout of the club also suggests a younger crowd because of the large bar and smaller tables scattered around the large dance floor. Another supporting factor is that a DJ provides the music 66% of the time the club is open. To compete, Club IT will need to focus on its operational effectiveness strategy. This strategy will focus on increasing quality, increasing productivity, and increasing employee and employer satisfaction while decreasing lead time. The operational effectiveness strategy will improve the manner in which internal business processes perform and are executed so that Club IT outperforms the competition. Improving processes such as marketing, promotion, ticket sales, and liquor sales will reduce costs and improve customer satisfaction. Club IT can also hire bathroom attendant’s who can maintain the cleanliness of the bathroom and offer mints, hairspray, mouthwash, etc. Club IT can also privatize booths 10 through 14 for private party use. This can easily be completed by installing pull curtains. Club IT needs to gather an assortment of data that is currently not collected. The first type of information needed is the amount of liquor given to customers at each point of sale. Club IT needs to measure the alcohol strictly and accurately to conserve resources and to spend less. For a small fee, club owners can install each bottle of alcohol with a device that accurately measures a predetermined amount of alcohol prior to each pour [ (Dopson, 2011) ]. This removes the inaccuracy and loss that results from a free pour. Club IT also needs to log customer feedback from each music event and input this information into the knowledgebase. Club IT can review the metrics and reserve the correct type of entertainment to ensure customer satisfaction. Club IT also needs to improve the process for selling tickets. Club IT will need to expand the current intranet to include the Internet. This ensures that customers can readily purchase tickets at any time until the tickets are sold out. Club IT also needs to promote ticket sales and special events outside of the club prior to big events. Club promoters are responsible for promoting the event at a discount if the ticket the promoter is handing out is brought to the event. As customers enter, Club IT personnel can then log that information into the knowledgebase [ (Coe, 2008) ]. Club IT needs to add a process for customers to request songs from the DJ by either SMS or Twitter. This information can then be logged into the music database to play a more robust playlist. Club IT wishes to expand and improve on its information management. I have been hired as an intern to analyze Club IT’s information needs and to suggest some information needs. In order to do so I have defined Club IT’s mission and type of clientele. Next, I have chosen a strategy for Ruben and Lisa to compete in the industry. Last, I described the kinds of information Club IT will need to pursue that strategy. Work Cited Coe, A. J. (2008). How to Become a Nightclub Promoter. Morrisville: Lulu Press. Dopson, L. R. (2011). Food and Beverage Cost Control (5th ed.). Hoboken: John Wiley and Sons, Inc.