Club_It_Part_1

Club IT, Part One Larry James University of Phoenix BIS/219 Oct. 11, 2010 Shaun vanBergen Club IT, Part One Club IT is a night club that is owned and managed by Lisa Tejada and Ruben Keys. This night club has a 600 square foot dance floor, live bands, DJ that uses MP3 playlist for a variety of music, and also has a food menu. Lisa and Ruben just did some remodeling on the club and it seems to be paying off. However they are still having some problems with their information management and they want a full analysis on this. So that they can keep their dream of owning popular money making night club. As their new hired intern I will help them with their information management system to better sales, target marketing, and their data management. The mission of Club IT is, “we, Ruben and Lisa, offer you live music, DJ’s, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT.” (Rainer and Turban, 2008). Club IT also wants customers to stay happy so they will continue to keep coming back there with their friends and family. Club IT’s primary clientele are local middle age people, vacationers, and visiting business representatives. Other businesses that are located near Club IT will bring in other customers of legal limit being single or as a couple. These customers will come in to Club IT for a fun time, listen to music, a drink or two, or maybe a quick bite to eat. The information resources are an important role to Club IT. Some of the internet resources Club IT offers are what types of bands they will have playing, a menu to show the different food and drinks that they offer, and merchandise that can be purchased. Some of the responsibilities that Club IT’s information technology department are responsible to manage are; all sales of the products sold over the internet website, changing any information about the music being played, changing any information needed to their menu, and any other information or data that the Club IT website has to offer for customers to view. A strategy that can be a competitive advantage for Club IT over other similar businesses is customer orientation. Just because the customer comes in for food, drinks and music doesn’t mean that they will keep coming back to the business. How that customer is treated makes them happy and keeps them wanting to come back to that business. As the customer first walks in the door, the first they need to see is a nice friendly clean environment, to be able to relax in and enjoy their evening. The wait staff and bartenders need to be kind and courteous to the customer needs and wants. Some of the information needed to pursue the customer orientation is information like; what type of music to play, what different types of food and drinks do customers prefer, and whether the seating arrangement is good enough for the customers to enjoy themselves. In order to find this information out, the employees and management can listen and take notes of the customers opinions, have a one on one conversation with a customer, keep track of what kind of music is being played that gets a greater customer reaction and on their busy nights. They could even have a suggestion area on Club IT’s website. In conclusion you can see from Ruben and Lisa’s experience with Club IT that they are many vital things that go into owning and managing a popular night club with a high number of clientele. You can also see how many things must be done in order to keep customers needs met and keep them coming back and happy, such as keeping the website updated, the club atmosphere friendly and inviting and also making sure that the employees you have will be respectful to the customers and their demands. There are many different strategies that go into keeping customers coming back as you can see a vital strategy is customer orientation, letting customers know that you value their business and input on what can make your business better. References: John Wiley & Sons (2008), Authors: R Kelly Rainer, Efrain Turban, Chapter 1: Introduction to Information systems: The Modern Organization in the Global, Web-Based Environment. Retrieved from, University of Phoenix Library on 10/11/2010. John Wiley & Sons (2008), Authors: R Kelly Rainer, Efrain Turban, Chapter 2: Introduction to Information systems: Concepts and Management. Retrieved from, University of Phoenix Library on 10/11/2010. Michael E. Porter and Victor E. Millar (2001), Harvard Business Review; Jul/Aug 85, vol.63 Issue 4, pg. 149-160, “How information gives you competitive advantage.” Retrieved from http://ehis.ebscohost.com/ehost/pdfviewer/pdfviewer'vid=6&hid=3&sid=67c43d7a-38b5-46c3-b109-7914e9121ff6%40sessionmgr4 on 10/11/2010.