Club_It_Part_1

Club It Club It is the latest night club around town, which is owned by Ruben Keys and Lisa Tejada. This newly remodeled club now has new high ceilings, high-energy lighting provides a fun and energetic atmosphere, with a 600 square foot dance floor, and everyone is invited. As stated in their mission statement “We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT." (Wiley Higher Education,2006, Para 1). During college both Lisa, and Ruben have had the opportunity to learn about the nightclub operations though their music experience, since than it has been their dream to own a nightclub their own, with their degrees in Business Administration. Today Club It’s primary clientele consists of college students, tourist, and young professionals. This club is for all that want to wind down after a long day, week, or just wanting to escape. Club IT has potential to bring in more numbers and different types of clientele. One way for Club IT to bring in a larger verity of clientele is by using a competitive advantage strategy such as differentiation. Differentiation is a strategy that looks to use different products, services, and product features to keep an advantage over competitors and to continue to bring a larger profit to the company. In order for Club IT to use the differentiation strategy it would need to have information such as what competitors are offering to their clients such as types of music that they are offering, special themed nights, happy hour or having half priced drinks on certain nights, a ladies night, having teen night for ages 16-18 only from 6pm-10pm on a week day or over school breaks to increase revenue. A source of information regarding differentiation strategy is having a staff member up keeping with local competitors, and knowing what the clientele is wanting at a night club. What type of music they would rather like to hear more of, and having the DJ’s providing different types of music. Ways that the IT department that can support these differentiation strategy is updating their website so they can use it for a proper marketing tool for themselves other than just word of mouth, the IT department can send email blats of updates, newsletters, and upcoming specials that Club IT would like to offer. With technology expanding, not only can email blasts be successful, but as well as text messaging, and social networking such as Facebook.com, to promote themselves and bring in new clientele. To find more information on what the clientele are looking for in a night club, the IT department can put on a poll for anyone to place their thoughts and ideas that would help Club IT in their business. For employees Club IT can off benefit information online, as well as anonymous surveys, or an idea box to see what they would suggest for the club, or something they would like to see marketed more than others. Another source that would be valuable to employees, that IT can help with is posting payroll on the website, but making sure it is being posted to the correct employee, this process could save money on ink, as well as cost of paper usage that would normally be used for payroll. Club IT has recently remodeled their club, which brings a great opportunity to provide new, and larger numbers of clientele, it is important to provide anything, and everything to make sure you are providing something for everyone. This will bring in more of a competitive advantage as to a club that only plays rap music only, and doesn’t provide not only drinks but a food menu as well. Being on top of your competitors can make any company strong, to keep that competitive strive, and making sure you don’t lose any customers, by providing a ladies night, happy hour, or special themed nights. References Rainer, R. K. & Turban, E.,(2008). Introduction to information systems (2nd ed.). Hoboken, NJ: John Wiley & Sons.