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建立人际资源圈Chevrolet_Aveo_Replacement
2013-11-13 来源: 类别: 更多范文
During the research process for the project, I’ve tried to present the most honest information about all of my three competitors, based upon their selling strategies and promotions offered to customers. I think there should be no trouble of them in the following years to come, and believe that my own topic cars will make their stand in the rough surface of the current situation of the economy.
On the other hand, I believe that among many other carmakers in the U.S., either domestic or foreign, there are always products exist which make customers doubtful about their low safety and reliability characteristics. I want to talk more specifically to point out the weaknesses of 2011 Chevrolet Aveo
The 2011 Chevrolet Aveo looks as if it could be a front runner in the subcompact economy car segment. The car comes up with positive economy point, and it’s nearly affordable for all levels of customers. Secondly, with the rate of gas-consuming as 27 miles per gas in city, and nearly 35 miles per gas in freeway, the Aveo is gas-efficient, and earns positive impression, at least, in customer decision-making process. The problem for the Aveo is that even in this bargain-basement class of vehicles, there are still better choices. Even though Chevrolet tries to impress customers with various color choices, available high-technology features such as bluetooth connection and a sunroof, and the faux carbon-fiber interior option, these options aren’t enough offset the Aveo's bland styling and middling performance. Generally, customers don't expect blazing acceleration in this class, but rivals such as the Ford Fiesta and Kia Soul offer more conveniences. Part of the reason is that they have better-performing manual gearboxes as the Aveo's is geared rather tall, blunting performance in highway merging and passing maneuvers. Among competitors in the same category, the 2011 Chevrolet Aveo always comes up short because its competitors such Honda Fit or Nissan Versa are more enjoyable to drive, have nicer interiors and, in some cases, provide considerably more cargo capacity. Before going with an Aveo, we highly suggest cross-shopping it with the others or even lightly used versions if a low purchase price is of the utmost importance. Test drivers don’t like its underpowered 1.6-liter engine, sloppy steering and cheap, poorly equipped interior. Even air conditioning is optional. With the exception of a low base price and good fuel economy with the manual transmission, the Aveo will hardly gain impression in customers’ decision.
The safety condition is another weakness of Aveo. Front-seat side airbags are standard on all trim levels, but side curtain airbags (a feature that is increasingly common on subcompacts) aren't available. Antilock brakes are optional on the LT models, but only on those with the automatic transmission. Stability control isn't offered. In government crash tests, the 2011 Aveo sedan earned a top five-star rating for the driver and four stars for the passenger in frontal impacts. Four stars were awarded for the front and three stars for rear passengers in side impacts. The hatchback did slightly better, earning five stars for the front passenger in the frontal-impact test. In Insurance Institute for Highway Safety crash tests, the Aveo received a second-best score of "Average" for its performance in frontal-offset collisions, though it should be noted that most rivals score the higher "Good" rating. IIHS side-impact testing resulted in the second-lowest "Marginal" score.
As a matter of fact, The Chevrolet Aveo will be replaced in 2012 by the all-new Sonic.

