C.R.A.P_Images

The aim of this folio is to present 3 different examples of each Contrast, Repetition, Alignment, and Proximity in magazines, posters, newspapers, and other forms of media. | C.R.A.P examples Contrast: 1. Looking at a “subscribe to Top Gear magazine” ad, I can see that the editors have used contrast to attract attention to the “subscribe now” and the “how to pay” part. They have done this by putting the heading in large orange text, and completing it with the brand logo, also by highlighting the how to pay in yellow, and placing large, bold text to make the more important things on the page the first thing that a reader would look at, and making the lesser important things, something that would be looked at after capturing the reader’s attention. 2. Through the newspaper I can see that they try to make the more happy stories have a more colourful, happy picture grouped with them. This is done by giving the pictures a nice colourful background, with smiling people placed in front of them. 3. Looking at an ad in the newspaper I can see contrast. It has “red hot prices” in orange and then marks the prices in orange to link the two together. Repetition 1. Looking in the Advertiser you can see the repetition of the brand name, website, and the date that the newspaper was issued on every page on either the bottom left or bottom right side of the page. It is also followed by the page number on the bottom outer edges of every page. 2. The way that some of the smaller articles are set up in the advertiser and very similar. For the smaller articles that share one page between them they generally have the same theme, same text, same style of writing, and the same borders for the pictures used. 3. The newspaper has repetitive text that is used all throughout the paper. Alignment 1. By looking at an article in the Advertiser I can see the alignment used to create it. It has the picture in the centre of the page, a large title that fills the whole page, and a slightly smaller subtitle placed on the picture that lets you know a little bit more about the article. The page is set up in a way that you read the title first, before getting onto the actual article. 2. Looking at the ads near the back of the Advertiser, in the rental accommodation section you can see that it is mostly in very small writing that doesn’t completely catch the reader’s eye. There is a large ad near the bottom of the page though, the only thing on the page with pictures, and colour. The editor is obviously trying to make the reader look towards the ad before reading the less important ads. 3. In the advertiser there is a picture of Ramsay staring angrily. This picture is surrounded by the article and the headline. The aim of putting the picture in the centre is to attract attention firstly to the angry picture, but then to read the story to know what is going on. Proximity 1. In the newspaper there is an article on a greyhound race. The picture is of 3 dogs ahead of one other slower dog. There is a large gap between the picture, so, to reduce the amount of space used in the article, the heading and story are placed in a part of the picture that had nothing going on in. 2. In an ad in the newspaper I can see that proximity is used. Whenever there is a gap they make use of it by putting more information about the product or other products in its place. 3. In an article in the newspaper they there is a picture with black writing. They take advantage of the dull background and place white text to make sure that the whole article is using space wisely.