Business_to_Consumer_Website_It_Review

COMPANY OVERVIEW According to the L.L. Bean Company website, www.llbean.com, is a business to consumer site. The mission of L.L. Bean is to provide superior service and excellent products. According to the website, the mission statement, also known as L.L.’s Golden Rule, created by Leon Leonwood Bean is as follows: “Sell good merchandise at a reasonable price; treat your customers like you would your friends, and the business will take care of itself. L.L. Bean also feels that it stand out as a benchmark for customer service. http://www.llbean.com/customerService/aboutLLBean/company_values.html'nav=ln There URL for its corporate website is http://www.llbean.com. PURPOSE The main purpose of the L.L. Bean website is to sell the company products to customers throughout the world. The products available are; men’s, women’s, and kid’s wear, footwear, outdoor gear, hunting & fishing, luggage, home, and sale items. The E-business model is business to customer (B2C). The L.L. Bean website (www.llbean.com) provides company information regarding: Sales Products Operations • customer service, • retail stores, • international business, • outdoor adventures, • distribution, • Manufacturing The functions that are available on the L.L.Bean site include the following: Shipping and Returns • Shipping information • Easy returns • Purchase history order tracking • About free shipping Shopping Services • Gift card balance • Size chart • International help • Now accepting PayPal More Ways to Shop • Retail stores & outlets • Corporate clothing & gifts • Catalogs • Mobile L.L. Bean Visa Card • Apply now • Coupon lookup • Make a payment • Store your card for checkout More to Explore • Videos • Share your story • As seen in • Guide to the outdoors • Park search • Outdoor discovery schools About L.L. Bean • Company information • Newsroom • Company values • Charitable giving • Outdoor heroes • Social media SECURITY L.L. Bean has a large banner on the bottom of their customer information page that says: “Safe, secure online shopping-guaranteed, VeriSign Trusted”. Also, in this box there are placed to obtain more information labeled; about security and privacy policy. L.L. Bean uses encryption technology to ensure the secure transmission of any personal information provided on the website. The transactions are done using 128-bit Secure Sockets Layer (SSL) encryption. The way you can tell that your data is being transmitted is by watching the first few letters in the browser window. The letters “http” will change to “https” when the personal data is being transmitted. This information can be found on the L.L. Bean website at the following location: http://www.llbean.com/customerService/security/index.html'nav=ftlink. FIVE-FORCES MODEL I believe that L.L. Bean has continued to stay competitive in the market because they continue to hold off competitors because they offer a product that has to meet high company standards to be added to its inventory. This company continues to be on top of any of it its existing competitors such as Lands’ End. From my own experience, L.L. Bean’s product is more expensive then Lands’ End however its quality and durability is work the extra dollars. L.L. Bean is also superior at negotiating with its suppliers for the quality and quantity needed because rarely do I see items on backorder. Thus, a customer orders a product it is received within the promised time at ordering. Competitors coming into the market have a very big challenge to compete with the quality standards that L.L. Bean has built with its customers over the past 100 years. L.L. Bean. Customers trust L.L. Bean to provide a product and information that is very accurate and meets their expectations. L.L. Bean also guaranteed to last by providing at 100% satisfaction guarantee on every item. L.L. Bean Company is a firm believer in give back to the nature by supporting park systems throughout the world. By developing these kinds of company advantages it allows L.L. Bean to continue to be successful even in challenging economic times. REFERENCES http://www.llbean.com/customerService/aboutLLBean/company_values.html'nav=ln http://www.llbean.com http://www.llbean.com/customerService/security/index.html'nav=ftlink