Business_Research_Methods

Intro & Restate Research Question: Description of Survey Our survey was very short and asked direct questions. The first subject was shipping factors where we asked participants to identify what they value in a shipping company: cost, delivery time, efficiency, and customer service. Using a scale of one to five, where one is strongly value, participants can select which answer best fits. We then ask our participants how often they use a shipping company domestically and internationally to get a better understanding how often they will be using services. The third part then asks about customer experience with FedEx. Using the same scale as section one, participants are asked five questions about customer service. The next section inquires about cost to see if participants would pay more for faster service, or if cost is more important. The final question asks where the participant is employed. There is also a comment section at the bottom for any addition comments the participants may want to leave. The set up of this survey is very simple and easy to understand. It is not all about FedEx, which is beneficial because we are able to learn what it is these customers really want from a shipping company. After finding that out, we ask to see how FedEx is doing in their perspective. By asking how often the participants use shipping services, we can gain more insight to the other questions. If a person rarely uses these services, maybe he or she does not have to ship anything or maybe pricing is too high. The reason for the numerical responses is to make coding easier and leave less room for error. The main point of our survey is to inquire about pricing and if an individual would be willing to pay more for faster international services. The flow of this survey made it easy for participants to answer and it was not biased to encourage full participation. The revision included formatting changes to make it easier to read and follow. We also changed some wording that was confusing to the piloting group. Both these changes helped improve the quality and perception of the survey. Sample The sample we used was friends and family. If we were going to use a sample that would be relevant to this survey, we would most likely use FedEx customers. There are questions on the survey that address FedEx’s customer service, making the current customers the likely sample. If we revised the survey in some areas to not mention FedEx, we would be able to increase our sample size by adding all people that use a shipping company. This would help FedEx see what other people value in other shipping companies. This may provide insight as to what FedEx could do better to increase its customer base. Description of Sampling Process: Description of how you sorted, analyzed, and presented your data: Presentation of the results: Summary: