Business_Plan

Executive summary By focusing on key customers with and meeting their needs in the specified areas, the profits of the company should increase three times in the up coming two years. The customers that would benefit with Fantasy Star Game help would be game retail stores whether big or small. The customers would also see an increase in their profits by two fold in just one year. While considering in dealing with Fantasy Star Game the customers would note an increase in their gross income and in their sales margin. The main focus of this company is to provide merchandise whether it’s software by this we mean the actual games that would be sold and also the machines to be able to play these types of games. Fantasy Star Game promises top quality merchandise. This company was built for the satisfaction of the customers and the satisfaction of the consumers. The key goal is to offer the best at moderated and fair prices. So both you the customer to sell to the public can make a profit and the consumer can buy without paying over priced for an item. Fantasy Star Game counts with a staff that personally tests and assures us that the items we are offering you are good quality at a reasonable price. Goals to accomplish * Increase sales of machines by a 40% by the end of one year. * Increase sales of games to a 60% by the end of the year. * Increase customer satisfaction by a 90% by the end of the year. * Increase accessories of machines by a 10%. * Bring in new rare machines and rare games. Fantasy Star Game was created by a young entrepreneur taking a new view on how to do business and of course he is a gamer. So keeping up with the latest is no problem. Their experience in other areas like the small but successful surf shop located in Mayaguez, their goal is to make this a successful distribution business like their surf shop. Their head quarters consist of a storage warehouse in Mayaguez. The storage warehouse consists of 5,000 square feet of space for their supplies. How supplies are obtained: * Deal with imported items straight from the companies at a far better price. * Do dealings with other businesses in the importation of rare items for example special edition games only released in Japan * Better deals in shipping and handling with the companies customers. These deals are far better than other companies offer. To Fantasy Star Game customers do note we offer you the best prices and offer the best compared to the rivaling supplier companies. Objectives * Customer satisfaction to a 100% * Welcome in more customers and expand the company * Expand the variety of items sold to the customers * Provide excellent customer service and support when needed * Provide the customers with all items requested including rare items. Mission Our Mission is to bring the best video game entertainment to every available store for the enjoyment of customer’s world wide. We also have to be on the edge on the latest software and video game. Keys to success The key of our success is our drive to be on top, to have the latest information about our products, to have the latest games and video systems, to have excellent customer service and the best guaranties. Company Summary Fantasy Star Game is a company made for the sale of games and consol machines. The soul purpose of this company is to offer better prices on items and better quality items to our customers and ensure customer satisfaction. Company Ownership Fantasy Star Game is owned by the founder of Surfers United, Waldo I Silva. Successful in the industry of surfing products now tackles on a new perspective in customers, the gaming population. Company History Company has been running for 4 months. Current customers are Wal-Mart store chains and local game stores. The company was founded in January 2008. Company has been progressing as expected. Company locations and facilities Company is located in Mayaguez with a storage warehouse with offices. It counts with 5,000 square feet of storage place. The facilities hold offices along with a test center for quality assurance of products sold. Also a wide area for storage. Products and service Our featured products are Nintendo DS games and machines. All machines that have been made of the DS including the Zelda Special Edition DS and the Special Mario Edition. We also count on all Nintendo DS games released until date. Aside from the machines for DS and games we also offer a variety of accessories. (See our list of inventory for further information on all accessories available). We also have machines like the PSP (slim version, Star Wars Edition, Daxter edition and 3 more colors), PS2 the slim version, Xbox 360 and Nintendo Wii. With these platforms we also have up to date supply of all games for these systems also the near releases. For this system we also have accessories, please view the inventory list for further information. Our services include a 30 day guaranty on games and machines. We also sell and distribute pc games. Product and service description Our products come with a 30 day guaranty. If any product is defective we would replace for the same item. If item is not of quality standards we would deal with company and exchange the products of that company with others of same price until company refunds the product. Our service includes a 24 hours 7 days a week customer help line. With friendly and no hassle steps to change items and ordering forms. Competitive comparison We thrive to please our customers in order for this the company is constantly comparing prices with our competitors. With these we equal the sales price or lower it plus we include the best customer service we can give. Sales literature We will provide all our customer with a special catalog that will tell all our products, that will also include price, information about the product, how does it work, how make it and the guaranties that they have with us. Also we will include our web site wish is www.fantasystargame.com. Technology We are currently using 1 network and 5 personal computers with window vista and the latest in computer software. We also have 3 laptops with wireless internet so we can be in touch with out customers and other employs. Service and support We provide services 24 hours a day and 7 days a week, our customer representative are always available to help in any way, we provide a wide support from our technical support unit. Future products and services Future products are the new accessories that are designed by the companies. Also the new machines that are being set to come out in the near future also we have a list of all upcoming games so our customers know what is coming so they know what to order. To the customers we include in the list at the top all the new hot games so that they will notice what games should be in top priority. Market Analysis Summary Fantasy Star Game focuses is at the moment small business, large cooperation and international corporations. We want to provide services to a great deal of these companies and hope to expand our business to a higher level. Market Needs We are in the distribution business, meaning that we must be always ready to give our customers the products that they need. We do this by having large quantities of the latest video games and systems at a great price for them. The cheaper the better, that what my dad used to said and that the way we do business, good quality and a great price. Market Growth The game industry is one of the most powerful businesses today, with more financial power than Hollywood, has part of that big industrial business we must stand tall, this business of selling video games world wide has a sale average of more than 5 billion dollar a year and is expected to grow more in the next year to come. Doing market research has shown that the sales of video games by mail has increase a 5% and while web sales and distributor had a growing sales of 25%. Main Competitors Our main competition so far are companies like Game United, Ex Gamers and other distributer that also distribute video games and there systems. Strengths: they have an international service and are well known in many places, also very recommended. Weaknesses: they lack the variety that we offer to our customers, services and the best technical support. Strategy and Implementation Summary Value Proposition Competitive Edge Marketing Strategy Positioning Statements Pricing Strategy Promotion Strategy Sales Strategy Sales Forecast Management Summary Organizational Structure Management Team Financial Plan Important Assumptions Key Financial Indicators