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建立人际资源圈Boeing_Management_Planningpaper
2013-11-13 来源: 类别: 更多范文
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Boeing Management Planning
Legal issues, ethics and corporate social responsibility
Like all other companies, Boeing has had its fair share of legal issues. A few of these legal issues include: Lockheed Martin sued Boeing in June, 2003 by claiming that a former employee passed 25,000 documents to McDonnell Douglas that allowed Boeing to win a majority of military satellite launches. According to Boeing (2010), One month later in July, "Boeing was penalized, with the Pentagon stripping $1 billion worth of contracts away from the company and awarding them to Lockheed Martin. Furthermore, the company was forbidden to bid for rocket contracts for a twenty-month period, which expired in March 2005" (Industrial espionage, para. 1.7.2). Throughout all this, Boeing has maintained legal contracts with the United States Military as well as other government contracts to include NASA and maintaining the space shuttle. Because of the size and reputation of the company as well as the security involved in aviation Boeing will always be in the public eye as well as that of homeland security. All of this is to ensure that classified technology, documents and contracts do not fall into the wrong hands.
Factors that influence strategic, tactical, operational, and contingency planning
Factors that influence planning at Boeing are complicated because of internal and external factor that may involve legal and ethical issues as well as corporate social responsibilities. Boeing has a legal department to help with all phases of planning. With the growth of technology in aeronautics, Boeing's strategies are broken into research and technology, intellectual property management, and information technology. Research and technology helps to maintain Boeing's success by implementing new concepts and designs. Intellectual property management involves licensing standards that address requirements for the use of information technology that has been developed by the company. Tactical planning involves processes that have worked in the past and using today's modern technology to improve marketing and research development. This also involves learning aboutthe competition. Because Boeing has experienced production on assembly lines in the past, Airbus is a leading competitor that has been able to pick up some of Boeing's contracts. Operational planning involves management's role in Engineering, Operations, and quality helps to ensure the company's success by providing process solutions, resources, human capital, and the technology needed to maintain daily production.
Contingency planning has been affected by the current economy in the United States. The economy has affected airline finances,which in turn has caused Boeing to suffer as well. When airlines suffer financial losses, they can no-longer purchase new airliners and cause financial loss for Boeing as well. Being a leader in space and defense technology has helped Boeing to stay profitable whereas commercial airline production slowed down. Government contracts have helped provide necessary finances to keep Boeing in business.
In conclusion, Boeing is currentlya multi-billion dollar company that was started in Seattle, Washington and has customers in more than 90 countries across the world. The original Boeing plant is a museum,which displays some of the original wooden manufacturing equipment to help bring financial relief as well as history to the area. Boeing's company services include military, space, and commercial airline services as well as support services that havehelped to maintain success of the company. Many internal and external factors influence planning, strategic, and operational strategies. These factors include legal, ethical, social responsibilities as well as planning issues. Management planning has kept Boeing profitable by keeping up with technology, marketing, research, and development during the past one hundred years. Boeing has adapted to numerous technology changes during the past to become one of the most reputable aviation and aeronautical company in the world.
References
Boeing. (2010). Boeing. Retrieved February 21, 2010 from http://en.wikipedia.org/wiki/Boeing
Boeing (2010). About us. Retrieved February 21, 2010, from http://www.boeing.com/companyoffices/abousus/
McMurdy, D. (August 26, 1996). The training game. Maclean's, p. 35. Retrieved February 21, 2010 , from MasterFILE Premier database.

