Behavior_and_Communication_Paper

Walt Disney Behavior and Communication Paper Danielle Lange BCOM/230 February 6, 2012 Hannah Rosette Abstract Walt Disney Behavior and Communication Paper An organization that everyone knows or at least has heard of is The Walt Disney Company. Walt Disney created by two brothers in 1923. Walt and Roy Disney had little to nothing; other than, determination, and a big dream. Their goal was “to make people happy,” which Walt Disney has done for 80 years. For an employee at Walt Disney, the company has five distinct values that would make an employee proud. These things are: high-quality products, high optimism for the future, vivid storytelling, an emphasis on family entertainment, and much dedication from the cast members. When visiting a Walt Disney park one cannot help but to feel an enormous amount of happiness. The feeling of happiness and acceptance is because of the deep rooted philosophy and values of the mission statement, which the employees at Walt Disney hold true to themselves. The great amount of pride and determination the two brothers had when starting The Walt Disney Company, is kept alive through the employees who choose to work at any entity or affiliate of Walt Disney. Walt Disney works hard to keep their name in good standing. The name Walt Disney is held at high standards, and this means each person affiliated with Walt Disney is also held to those same high standards. Walt Disney has come a long way since 1923, but it stays true to its core mission of providing quality entertainment for people around the world. The values that make Walt Disney stand out are first following a strong tradition of innovation. Second value is quality and striving to follow and maintain high-quality standards in product categories. The next value is community, by providing entertainment experiences for all generations to share. The fourth value is storytelling, by every product telling a story. Fifth is optimism because at Walt Disney entertainment is all about hope, aspiration, and positive resolutions. The last value is decency, because Walt Disney honors and respects the trust people place in them. The reason Walt Disney has been successful all these years; is because of the many values and visions that families see important who would have ever thought that a small dream of two young boys would have become worldwide and love by everyone. The company continues to espouse the same philosophy, mission, vision, and values that Roy and Walt Disney had so many years ago. Walt Disney works very hard to keep their employees satisfied, so that way they do not have any reason to disgrace the name of Walt Disney in any way. Pride in their work plays a big part of keeping the company employees happy. If employees love their job and are happy there is less worry about developing disgruntled employees. All the values of the company are known and in the front of every employee’s minds due to communication. An organization that communicates well, everything they expect and is needed to its employees has lower risk of having a lack of communication. The founders of Walt Disney and the people who lead the company today follow the original mission, and values that have kept Walt Disney strong for 80 years. If they keep standing by the values that built the company there will be 80 plus years more for The Walt Disney Company. References Robbins, S. P., & Judge, T. A. (2009). Organizational behavior (13th ed.). Upper Saddle River, NJ: Pearson. Business Resource Software, Inc. (2010). Mission Statement. Retrieved August 21, 2010 from http://www.businessplans.org/mission.html Culture. (2010). The Walt Disney Company and Affiliated Companies. Retrieved from http://corporate.disney.go.com/careers.culture.html