Bajaj

Bajaj Auto Ltd (BAL), the largest two and three wheeler manufacturer in the country, has a dominating 40% market share in scooters with 18.5% in ungeared scooters, 25.2% in motor cycles, 53% in step-thrus , 8.3% in mopeds and a leading 78% market share in three-wheelers in FY2001. Bajaj Auto has been viewed as a scooter major but with the change in the structure of demand for 2-wheelers the company has tried to make its presence felt in this key market by steadily ramping up motorcycle capacities, by introducing new models and variants and pushing up marketing and sales . However the company is well behind Hero Honda in the motorcycle segment and No.2 player in mopeds/scooterettes segment after TVS Suzuki. The company has a wide array of models both in the two-stroke and four-stroke configurations. However, with the implementation of the latest emission norms, it is slowly moving away from two-stroke vehicles and converting them to four-stroke ones. The company is all set to increase its margins to double – digits through concerted cost-cutting, value engineering , gains from ‘ Total Productive Maintenance ‘ ( TPM ) and VRS . The Indian two wheeler sector is characterized by largest volumes amongst all the segments in automobile industry. Though the segment can be broadly categorized into 3 sub-segments viz; scooters, motorcycles and mopeds; some categories introduced in the market are a combination of two or more segments e.g. scooterettes and step-thru's .