Axiamarketingfinal

|Fat-Be-Gone | | | |Marketing Plan | | | |3/21/2010 | | | | Fat-Be-Gone is a groundbreaking new weight loss drug made from all natural ingredients. The difference between our product and the competitions is that theirs is not safe to take for all people. Fat-Be-Gone is made from 100% natural ingredients this makes for a better product. The main focus of the product is that it is natural; it does not have the harmful effects that other weight drugs do. The product if taken as recommended will not cause any adverse side effects. The product is focused toward the metabolism as this is what controls the weight loss and weight gain. The market is very receptive to natural products right now and there are not many of this out there. Our product has been tested and given trials to ensure that is works, unlike many others. The individuals who have tried and are still using the product will be the ones who appear in the advertising and things like that. Many people cannot take the over the counter weight loss drugs due to the jittery side effects but this product does not contain any of the ingredients that cause this jittery feeling. It is the only product on the market that is safe and effective for all people, even those who are the most sensitive. "Going Green" is important to people right now so it is a great time to capitalize on this. In order to determine the size and potential demographics of the market the company has conducted research. With the evaluation of other similar products we were able to determine the demographics. The market size is complicated due to the fact it will be sold in stores and on the internet, the internet allows for those in other countries to also purchase the product. By deciding what consumer behaviors we wanted to target I was able to obtain the demographic information. We want to target those who are health conscious. This would include those who use gyms, visit vitamin shoppes and those who shop at natural food markets and websites. The average age of this group of consumers ranges from 18 to 45 approximately, both male and females. Since this age group is a large percentage of the world population we anticipate a very large market. It is estimated that 15% of the population have gym memberships; this will be part of the targeted market. Upon gathering this information the company ultimately decided that the marketing would be targeted toward those seeking a healthy lifestyle. The product is a natural supplement so marketing it in locations that have healthy places nearby is important. In most cities there are different types of neighborhoods so the placement of stores that carry the product is important also. Fat-Be-Gone has a very generic, predictable name that would probably lead people to think that it is similar to every other weight loss supplement on the market. The generic name is purposely chosen so that the product is not confused as some other kind of natural herbal supplement; we wanted the purpose to be clear when seeing the product in an ad or at the store. With that being said the product would appear to have a lot of competition when in fact competition for this product is scarce. Yes there are products that are made up of natural herbs that are intended to help one lose weight, if you read the fine print they are in fact not 100% natural. This product is apart from the crowd because when we say 100% that is exactly what we mean. Those who frequent the green market and appreciate natural/organic products will know the difference and be aware of this. There are very loose laws when it comes to being able to claim that a product is natural. We choose not to use this loop hole. If the product is from our company and is supposed to be organic or natural then it most certainly will be. This will show the consumers that we are an ethically correct company who does not want to get ahead by being. This kind of thing is important when it comes to word of mouth, many consumers would be offended to know that companies lie about their products ingredients. Also, besides the 100% natural ingredients our product focuses solely on the metabolism and boosting it. Not just in the short term which is what most of the competitors actually offer. There is no product that this current time that is marketed in the major retail stores that is the equivalent to Fat-Be-Gone. In order to determine the price of this new product the company has decided to go use the market method. This method allowed us to research what other products similar to this one are priced at. It is important to us that our product be cost friendly as well as environmentally friendly. The average price for a regular sized bottle of a weight loss supplement can range anywhere from $7.00 to $29.99. We have decided that our product will cost somewhere in between, but closer to the low end of the pricing scale. We want the product to be cheap enough to be seen a great deal but not so cheap that it is not a respected product. The average retail price will be between $9.99 and $12.99 depending on location. The main focus is not to exceed what those in our market survey thought a product like ours should cost and also keep up with the competition. The average amount people said they would pay for a product like Fat-Be-Gone is between $10 and 15.00 us dollars. There was a small debate about whether or not to raise the price because the market could potentially allow for such a raise, for instance $14.99 to $19.99 instead of the above mentioned. However, we decided to go with the lower price in order to please the customer. So the pricing scale we have chosen seems to be right on par with both the consumer expectations and the market. The other pricing methods were considered but ultimately it was decided that the market method was more aimed toward our goals and what we wanted to accomplish. The main avenues we wanted to approach when marketing Fat-Be-Gone are direct mailing, internet, radio and television advertisements. Yes, the company is putting a lot of money and time into the advertising of this product. Because this supplement is different than any other on the market we feel that it is important to make that fact known. We also feel that it is important to let the public know that this product is in fact 100% natural and that others are generally not. Direct mailers can sometimes be annoying to consumers who do not like "junk" mail and it is because of this we offer an excellent coupon in these mailers. If you purchase the product and present this coupon then the consumer is given a 30% discount off of their first bottle of Fat-Be-Gone. It is our goal to avoid any irritation from the direct mailings. The internet will be utilized extensively. There will be a fat-be-gone.com website for the product itself; on this site customers will find a wealth of information about our product as well as our competitions. We feel that is important to provide the details of the competition, showing how much it is sold for and comparing results as well as ingredients. Apart from our home site there will be the usual click-on ads on the popular search websites also websites that get a lot of traffic such as MySpace and Facebook. And because one of our targets will be gyms and vitamin shops we will be advertising on their websites as well. The internet will be utilized to the fullest extent. The radio will have quick ads that direct people to call our line for more information or to visit the website. The television will be used for commercials like most products but we will also have infomercials as well. Infomercials have a bad reputation at times but these infomercials will be conducted differently than most. It will not be actors pretending to of used the product it will be the actual people who did use and continue to use the product along with the creators of Fat-Be-Gone. Our main message is clear, this is a quality product unlike no other and there are no gimmicks involved. Distribution of this product will be mostly indirect sales; the product is to be placed in retail stores for sales in the big name stores like Wal-Mart, Target, etc. The product will be distributed directly from the company via the website as well. The calls and the website orders will all come directly from the company. Along with the large stores smaller stores and websites will be able to purchase the product wholesale and then sell it at their own location and or site. Of course these wholesalers will be given discounts for ordering larger amounts of the product. Direct sales are an option but for now this is the route we are choosing to take, if sales are not what we anticipate other avenues will be considered. But the methods of door to door and things like that are not something that is generally used for this type of product. However we are not opposed to placing sales employees into stores and malls and having them have direct contact with the consumer. This could be useful because the sales associate would know what type of person to target with the product and it would also give the consumer the opportunity to talk with a person face to face who is educated about the product they are interested in buying. For the company does not really employ sales people, the only real sales people are the ones who take the phone calls about the product. We feel that by employing this strategy and following our marketing plan exactly the product will be a great success. There was much thought put into this product and the launch of this product. We feel that the launch is extremely important and the first impression we make on the public is important as well. Like I mentioned above it is most important to us to have a good reputation. A reputation that says we have the top quality product and you can expect something great that does work. As mentioned several times within this report there are many different supposed natural weight loss supplements out there but there is none like the one we are introducing into the market. This should be extremely evident in our marketing. If everything goes according to plan then soon Fat-Be-Gone will be a household name! ----------------------- qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyui opasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfgh jklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvb nmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwerty uiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdf ghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxc vbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwer tyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfg hjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcv bnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwert yuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasd fghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzx cvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwe rtyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdf ghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxc vbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwer tyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopas dfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklz xcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrt yuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasd fghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzx cvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwe rtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopa sdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjkl zxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer tyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopas dfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklz xcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqw ertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiop asdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjk lzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwe rtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopa sdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjkl zxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmq wertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuio pasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklz xcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqw ertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiop asdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjk lzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnm qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyui opasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjkl zxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmq wertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuio pasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghj klzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbn mqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwwerty uiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdf ghjklzxcvbnmqwertyuiopasdfghjklzxcvbnm