Apple

“The iPod Father” About the Sultan of Apple ,Born on Feb 24 1955. ,Co-founder of Apple Inc. ,Founder of NeXT Character: Friends , Steve has all those qualities that makes a person different from others. He was an orphan and later was adopted by Jobs family. His childhood was not that easy like other children but it gave him a positive way of thinking that reflects in his work. He believes in doing things differently and Apple’s success is the proof of this. Creativity: Apple has launched iPod when nobody has ever thought about it later which has created a whole new market in which many other players tried to give a stiff competition to Apple iPod's but still the Apple iPod is the first choice for every music lover that shows the creativity of the man behind this success who is Steve jobs. Curiosity: Steve is always focused on doing something different and according to the customers needs ,preferences and choices for example Apple Inc. launched world’s lightest laptop “Mac book air ” which is very successful in the market due to its lightweight ,functioning and services. Common Sense: Before launching any product in the market Steve knows it very well in which segment what products are existing. His calculations and equations are perfect. He is very clear with his targets and results are in front of everyone Apple Inc is considered as one of the most reliable company in the world. Conviction: Friends conviction is other important quality of Steve. There was a time when in Apple everybody lost his faith in him due to this he left the company later he made a software called “Next”. The software was a great success which forced Apple to reassign him with same dignity. Communication: He invites ideas from top to bottom level of employees in his company. He never acts as a mediocre. During his leadership tenure there was a complete and effective flow of information and creative ideas that led apple to achieve new heights. Charisma: He is a good speaker and possess a very good sense of humor which gives a different angle to his personality it attracts people towards him and he can easily convince people. Courage: As I said earlier that Steve had brought ideas when nobody even thought about them whether it was iPod or any product launched by Apple inc. Most of them has created history of success and they came into existence due to the courage and faith of Steve in his work.