Apple_Control_Mechanisms

Cost control refers to the way Apple Computers Inc. standardizes the allocation of financial resources. Cheng (2006), “When Apple's first generation of Intel-based laptops started rolling out, first with the MacBook Pro and then the MacBook a few months later, initial user reports seemed almost too good to be true. “Faster than a speeding bullet!” “More powerful than a locomotive!” (para. 1). Initially, the transition to Intel microchips was largely viewed as a success, at least in terms of product reviews. Despite the fact that the company was transitioning to a new architecture, Apple chose to stick with the general appearance and design of their popular PowerBook line because it was more cost effective. Feedback acknowledges people’s actions and assures them that processing is occurring. People expect immediate feedback when they operate a control, and they appreciate status updates during lengthy operations. The built-in iOS applications respond to every user action with some discernible change. For example, list items highlight briefly when people tap them. In addition, during lengthy operations, a feedback control mechanism shows elapsing progress, and if appropriate, the app displays an explanatory message. Furthermore, subtle animation can give people meaningful feedback that helps clarify the results of their actions. For example, lists can animate the addition of a new row to help people track the change visually. In terms of hardware, Apple's success is overloading its own quality control. With manufacturers that need to produce a record number of Macs, iPods, iPhones, and accessories, it is without a doubt that some testers overlook several tests in order to ship out as many Apple products as possible to the world. By appealing to business, education and the general consumer, Apple's products reach a larger target audience than other computer manufacturers, requiring more units to be produced and shipped as soon as possible. With the amazing success of the iPhone, Mac OS X, and rumors of new products on the way, Apple's quality control will need to grow and continue to expand in order to maintain Apple's standards of products. Apple has done an exceptional job learning to deal with its weaknesses and threats; while also taking advantage of opportunities using its strengths. Apple’s strategy is a more unique, innovative, and stylish approach. They shifted focus from niche markets to a broader one creating an exemplary shift regarding telecoms and music incorporation. A series of strategic moves, alliances, and control mechanisms have allowed Apple employees to acquire and retain valuable knowledge. Apple is now, truly, in a stronger position than it has been in for at least the past decade, with a rising overall market share and seemingly endless possibilities in both the near and far future. References Cheng, J. (2006). Quality Control or Growing Pains at Apple'. Ars Technica. Retrieved from http://arstechnica.com/old/content/2006/08/7457.ars