Analyzing_Credibility

Analyzing Credibility The first commercial I chose was the Pedigree Adoption Drive. These examples were created and paid for by Mars Incorporated. They are the owners of the Pedigree name. Although the commercial is for Pedigree brand dog food, I found the slant to be the message that buying Pedigree products provide animal shelters with some much needed funding support. Supporting Pedigree is supporting animal shelters. These examples reflect the compassion and concern that society at large have for their pets. I believe this information is credible. Many groups like the ASPCA, animal shelters and even those that take time to volunteer that can support this fact. People in society have a soft spot for animals in need of help, me included. The ad claims that they help “lost and abandoned dogs and dogs with no were else to go, find someone to love“. They also claim that when you chose Pedigree Brand you are helping those help dogs. This ad plays into the desire to help these poor defenseless dogs find the homes they deserve. The ad targets the existing fear that the dog shelter needs help finding homes for these dogs. It also targets the desire to take one of these dogs home and provide that home yourself. In order to invoke feelings of sympathy and a desire to help, the creators of this ad shows a slide show of pictures of the dogs that are waiting to find homes. The look of longing and desperation on the faces of these caged dogs is sure to bring about an emotional response. After viewing this ad, I would purchase products from this brand. I may also consider adopting a shelter dog over buying a puppy from a pet store. I would conclude CNN news network and their sponsors paid for the creation of this example. Yes there was more than one slant during the course of this interview. During the interview Larry King attempted to determine if Rudy Giuliani was considering running as a presidential candidate. He also implied that the war in Iraq has taken away from the finding Bin Laden. In the after mat of 911 this video clip reflects how much more aware society at large is today about many groups and the threat they pose to American. I believe that it is credible because owner security is always on alert. We have developed new ways to screen at airports and government buildings. Daily reminders to look out for packages that are unattended and to speak up it we see something out of the ordinary, has become normal practice. No. Larry King is a reputable name in the interviewing industry. He interviewed Giuliani as he would any other guest on his show. I detected no bias with this interview. This interview is an account of 911 through Rudy Giuliani’s eyes.