Analysis_of_Sdt_Waste_and_Debris_Services_Commercial

Who Thought Taking Out The Trash Could Be So Much Fun' The commercial opens up to the average male doing a simple, yet necessary chore of taking out the trash. The brunette male has a black trash back casually thrown over his left shoulder. He walks to a dumper reading, “SDT Waste and Debris Services.” He lifts one of the two lids, only to be taken aback by the instant eruption of sound coming from below the lid. Curiosity gets the best of him and he tries for it a second time where the sound is so loud it blows back his hair. The man recognizes this song as he lifts the lid for the third and final time. The music is the well-known Louisiana State University’s fight song, which was the attention-grabber for me. I know football is a huge part of my life, especially living in the Southeastern Conference. After an almost effortless toss of the trash into the dumpster, he breaks out into the moonwalk dance move and other various celebration style dance moves. A young freshly tanned young man appears in the bottom right corner saying “whoever thought taking out the trash would be so much fun'” From the free flowing humor to the issue of concern, SDT appeals to pathos, logos and ethos throughout their television commercial. SDT Waste and Debris Services is owned by Louisiana resident, Sidney Torres IV. Torres began his career as a real estate developer at a mere 20 years of age when he had his first project, which was renovating “shot-gun” houses in New Orleans. After his renovating expertise blossomed, tragedy struck New Orleans in the form of a massive hurricane named Katrina. Torres is one to take action in a time of need and thus was born SDT Waste and Debris Services. The city was in desperate need of debris clean up and they are to be credited for the French-Quarter in New Orleans, LA being clean. Still, to this day, SDT offers it’s services to New Orleans in order to keep the city clean. For example, the trucks you might see cleaning the streets after Mardi Gras parades in New Orleans are majority of the time SDT employees. Torres is even known for hopping on a clean up truck and lending a helping hand. Mardi Gras is one of SDT’s biggest challenges. The streets of New Orleans are piled high with trash after parades. SDT’s services are commercial and residential. Some of the services are portolets, sweepers, water trucks, sidewalk cleaner and construction. SDT serves many areas such as the Southeast Louisiana communities of New Orleans, Livingston, Baton Rouge, St. Bernard, Jefferson, St. Tammany Tangipahoa, St. Charles, Plaquemines, and St. John and the entire Gulf Coast region. In my opinion, any time the fight song of one of my favorite football teams comes on I get this overwhelming feeling of excitement. By using one of the biggest college football fight songs, the commercial hits on an emotional note and appeals to pathos. The man, being the object of humor, is simply hilarious. He has no rhythm in his dance moves and the viewer is being introduced to this space of pure, simple humor. The statement spoken by the younger gentlemen, “whoever thought taking out the trash would be so much fun,” is not serious but yet it still lingers in mind. By saying those words, Torres is trying to turn an annoying chore into something simple and fun but also a chore that can help in the long run. SDT Waste and Debris Services is most known for its success in the cleaning up and renovating of New Orleans. In the commercial, SDT plays out what their company stands for in the simplest of forms, a chore. Appealing to ethos, as soon as the action of the task became apparent. SDT’s whole purpose for existence is to transform dirty into clean. It’s quite apparent there are only good intentions from SDT. The company is being recognized nationwide. Big names such as USA Today, New York Times, Wall St. Journal and Forbes have all have written pieces on Sidney Torres and his booming waste management company. Ethos is shown through Torres by his simple, short words at the end of the commercial. I can tell Torres is passionate about what he does. He is concerned for the environment he lives in and is stopping at nothing to clean up areas all the Gulf Coast line, which includes 25 cities and parishes. His character is admirable and puts the viewer at ease with his genuine smile. As the scene fades away, the young man’s voice continues reading the text that appears next on the screen. The whole focus of this frame is logos. The information includes the name of the company, the logo, the website and a phone number. I visited the website and it provided me with all of the background information plus more. Sidney Torres has a list of things he has accomplished on the website as well. Also, Torres’s voice towards the end of the commercial informs the viewer that SDT is now serving Baton Rouge and Tangipahoa. By informing the viewers of this, it shows the company is flourishing and is reliable enough to be successful in a variety of areas. Sidney Torres, owner of SDT, and his team of employees have captured the attention and hearts of people and are now earning the recognition they deserve. Two well-known musicians, Kid Rock and Lenny Kravitz, are the spokespeople for other SDT commercials and praise the company for their hard work. SDT Waste and Debris is working hard to clean up Southeastern Louisiana and has been going above and beyond since the beginning. This easy-going, funny commercial covers all the bases, pathos, ethos, logos, in only a thirty second commercial. Works Cited SDT Waste and Debris Services. 2010. Web. Feb. 2011. SDT Sidney Torres. You Tube. 15 July 2009. Web. Feb. 2011.