Airtel_India

[pic] INTRODUCTION PORTFOLIO OF THE COMPANY INCORPORATION AND HISTORY AIRTEL, India (Formerly ‘Bharti Tele-Ventures Limited - BTVL’) was incorporated on July 7 1995, under the laws of India for promoting investments in telecommunication services. The AIRTEL, India is the leading telecom service provider in India. The AIRTEL India’s principal shareholders include Bharti Telecom Limited, Singapore Telecommunication International PTE Limited and Vodafone International Holdings B.V. The shares of the Company are listed on the National Stock Exchange (‘NSE’) and the Mumbai Stock Exchange (‘BSE’) India and were also listed on the Delhi Stock Exchange until October 2004. With effect from April 24, 2006, the name of the Company has been changed from Bharti Tele-Ventures Limited (‘BTVL’) to AIRTEL, India. DESCRIPTION OF BUSINESS The current businesses of the AIRTEL, India include: ❖ Mobile Services ❖ Broadband And Telephone Service ❖ Long Distance Services ❖ Enterprise Services (Includes VSAT, Internet Services And Network Solutions) PORTFOLIO OF THE FOUNDER Sunil Bharti Mittal is the Chairman and Managing Director of AIRTEL, India. Sunil was one of the first entrepreneurs to identify the mobile telecom business as a major growth area and launched services in the city of Delhi and the National Capital Region in the year 1995. Initially; he founded different trading companies and established himself as India’s first push button telephone manufacturer. He is also the Honorary Consul General of the Republic of Seychelles in New Delhi, India. He has secured himself as member of the Prime Minister’s Council on Trade and Industry; Co-Chairman of the Indo-British Partnership and a Board Member of the Global GSM Association. In his personal capacity, Sunil has received several awards such as: [pic] [pic] [pic] [pic] [pic] MY OPINION I have worked with this company as a showroom manager. While working with this company I realised that this company has a strong board of directors of strategic minds, which produces the synergic effect for the betterment of the company. Airtel, India has always valued the thoughts of their employees. This approach motivates employees to perform well. AIRTEL, INDIA is striving hard to maintain good customer relations and is progressing very fast and steady. NATURE, SCOPE AND PURPOSE OF STRATEGY NATURE OF THE STRATEGY AIRTEL, India is the leading service provider of telecommunications services. The businesses at AIRTEL, India have been structured into two main strategic business units: - The mobility leaders business, AIRTEL, India - Infotel leaders business, AIRTEL, India. In Mobility business AIRTEL, India provides GSM mobile services across India in twenty three telecom circles, while in the Infotel business AIRTEL, India provides broadband & telephone services, long distance services and enterprise services. All these services are provided under the AIRTEL, INDIA BRAND. In AIRTEL, India there is three stages through, which every strategy has to pass such as: - AIRTEL, INDIA CORPORATE LEVEL STRATEGY AIRTEL, India, India’s Board Of Directors deals with the allocation of resources among the various businesses or divisions of an enterprise. AIRTEL, India partnered with some of the world’s leading companies to get the synergies outcome. AIRTEL, INDIA BUSINESS LEVEL STRATEGY Business departments come in to play to check with the information exists at the level of the individual business or division deals primarily with the question of competitive position. AIRTEL, INDIA FUNCTIONAL LEVEL STRATEGY Individuals and teams are in progress at this level to implement the decisions according to the strategies developed by the Board Of Directors. It is limited to the actions of specific functions within specific businesses. SCOPE OF THE STRATEGY Strategy makes vital difference between a company and a reputed company. It’s an important tool for the decision-making. In context of AIRTEL, India, India, strategy comes up with three problem-solving tools such as: - STRATEGIC ANALYSIS, STRATEGIC CHOICE, AND STRATEGIC IMPLEMENTATION AIRTEL, INDIA’S STRATEGIC ANALYSIS It focuses on understanding the strategic position of the organization which requires that answer be found to such questions as: ❖ What changes are taking place in the environment' AIRTEL, India is making a big impact on the environment of telecom sector. Shares the good chunk of customers and try to smooth the complexity of telecom services towards the customers. ❖ How will these changes affect the organization and its activities' AIRTEL, India gets the positive from the environment factors to improve their activities such as: - • Customer services • Better network connectivity • New segment of products ❖ What resources does the organization have to deal with these changes' AIRTEL, India as a leading company in telecom sector has got the resources such as: - • Sound Financial Position • Impeccable Strategy Directors (best people with best strategical aptitude) • Large Customer Base • Technological Edge • International Support AIRTEL, INDIA’S STRATEGIC CHOICE The evaluation of strategic options based on company’s relative strengths or on overcoming its weaknesses. It will enable company to grab the opportunities with in the ruthless competition. At the moment AIRTEL, India collaborated with Vodafone, IBM, Microsoft, and SingTel in order to produce some synergically advanced outcomes. Such kinds of efforts have been already made by AIRTEL, India that helps it to seize the large customer base in India such as: - • AIRTEL, India used the customer’s bargaining power to reach the peak level of sales. • AIRTEL, India partnered with Nokia to provide the best mobility equipments for people AIRTEL, India reinforces and strengthens its ‘One AIRTEL, India’ innovation strategy. • AIRTEL, India holds a strategic tie-up with Microsoft- Becomes first Telco to offer Microsoft’s latest windows Mobile 5.0 technologies in India. AIRTEL, INDIA STRATEGIC IMPLEMENTATIONS Decision implementation enforces into action, which takes into account that the decision itself was made of resources to suit the new courses of action, which will be undertaken, and there may be a need of modifying the company’s structure to handle new activities. • AIRTEL, India, India’s leading mobile service, joined hands with the world’s largest family entertainment brand–Disney, to launch India’s first "Disney Mobile Theatre". • AIRTEL, India, India’s leading telecom services provider launched ‘AIRTEL, India Mega’ Fixed Wireless Phone (FWP) services in India. • Emphasize on innovation, AIRTEL, India, partnered with IBM to deliver India’s first ‘Service Delivery Platform’ (SDP). PURPOSE OF THE STRATEGY Companies develop strategies to reach a vision. During this process some milestones are set as objectives. Companies try to achieve their vision by getting these milestones, and gaining in with steady progression. As AIRTEL, India’s vision is “EXPRESS YOURSELF”. AIRTEL, India has to keep itself going on with a synergetic approach to reach the vision. For this, it has to go through a long process of conquering objectives, and this is what we call the purpose of strategy. In context of AIRTEL, India’s purpose of strategy is to achieve the objectives such as: • Admired Brand • Customer Satisfaction • Evolving New Ways To Expand The Brand For People • In Reach Of Everybody. According to 10 schools of strategy by Henry Mintzberg; AIRTEL, India falls in three schools such as: | |AIRTEL, India, insists on the objectives of this school in this process company has already| |Planning School |partnered with giants like Microsoft, IBM, Nokia, SingTel, and Disney. This shows the | |SQUIRREL |mature planning approach of Airtel, India towards the business | | |AIRTEL, India’s entrepreneurial approach is arguable best in the country because started as| |Entrepreneurial School |a small-scale industry, and now claiming more than 22% chunk of telecom and broadband | |WOLF |services. India’s Best People CEO by Hewitt Associates; Business Leader of the Year, 2005 | | |by Economic Times; Dataquest “IT Man of the Year Award; and Business Week “Stars of Asia” | | |Award in 2001. | | |AIRTEL, India relates with this school in as Mr. Sunil Bharti Mittal is a member of the | |Power School |Prime Minister’s Council on Trade and Industry and serves on several boards including the | |LION |National Council of Confederation of Indian Industry(CII), | STRATEGY PROCESS The process by which we find a final decision is called strategy process. In this process company has to look for few things such as:- • What should be the strategy' • Who will take part in the strategy process' • What are the resources needed' • How initially strategy has been perceived' • How would it be implemented' STRATEGY PROCESS: THINKING, FORMING, AND CHANGING We see the strategy process as a linear progression through the number of distinct steps. In context of AIRTEL, India, India, it generally splits between the strategy analysis stage (Top Level), the strategy choice stage (Operational Level) and the strategy implementation stage (Functional Level). In the analysis stage, top level strategists identify the opportunities and threats in the environment, as well as the strengths and weaknesses of the organization. Next in the formulations and choice stage, operational department determines which strategic options are available to them, evaluate each and choose one. Finally, in the implementation stage operational people execute decisions to functional level; the selected strategic option will be translated into a number of concrete activities that will then carry out. We need to pass through a number of steps to find the final decision. It needs to be evaluated, sorted, translated and implemented, tested on rigorous logic and extensive knowledge of all important factors. Strategy is made for the entire organization and can be radically change the whole efface on an organization. Above mentioned contents although are the subparts of the final strategy, but every feature has its own aspects in context of strategy process. Strategy process can be approached in two ways:- APPROACHES TO THE STRATEGY The wide nature of the operations in the organization necessitates that corporate strategy decisions are made and then passed down to each individual business unit, which will in turn pass on to its own business group to subdivide into different functions. This shows an effective hierarchy of strategies, and their implementation in the business group. There is another approach of decision-making; that is Bottom Up Approach. In this Board Of Directors looks up to the different opinions from different departments of an organization and then movies on the hierarchy. The advantage of using this approach is to develop a new strategy according to the needs rather than adapting it by making changes. Hence strategy will pass without any resistance, as any strategy cannot be successful unless it meets the demands of the lower sector that create the foundation of an organisation. |Board of Directors | |[pic] | |BUSINESS DEPARTMENTS | |INDIVIDUAL/AIRTEL, INDIA FUNCTIONS | |IMPLEMENTED STRATEGY | Top Down Approach Strategy approach is top down, when AIRTEL, INDIA is planning to launch itself into a new region. At that time Board Of Directors has to involve directly in the movement of the company. Board Of Directors has to study the environmental and political aspects. Before moving in company has to decide the targets and objectives. |IMPLEMENTED STRATEGY | |[pic] | |BOARD OF DIRECTORS | |BUSINESS DEPARTMENTS | |INDIVIDUAL/AIRTEL, INDIA FUNCTIONS | Bottom Up Approach Strategy approach is bottom up, when company has moved already into a region and come in to competition with opponents. This is the time when Company’s functional part comes into play. They come up with new competitive plans to beat the competition, put forward to Board Of Directors to approve the new plans to activate. So we can conclude that if the environment is unfriendly top notch of the company formulate a strategy or else when a company needs to compete at the production level it has to fabricate a strategy using the bottom up approach. CORE COMPETENCIES The capabilities and resources are the vital factors of any company to make that company stand in this competent world, where competition is aggressive. These factors will help the company to attain a competitive advantage in the market. In the context of AIRTEL, INDIA, India the core competencies are such as:- | | | | | | |Market Dominance |Leadership & Management |Financial Resources |Service Quality |Reputation | | |Skills | | | | |More than |Arguably good entrepreneurial|Attracting finance from|Quality of service directly |Renowned ratings for services | |25 million customers |approach |overseas |proportional to the customer base and|and awards for the company | | | | |wide range of services. |justify the reputation of the | | | | | |company | Above, mentioned competencies can be critical success factors by nature, used to meet the expectations of particular customer. AIRTEL, India is better than other providers in ways that are difficult to imitate. PORTER’S FIVE FORCES Michael Porter’s study has been innovative in market analysis. Before him, any analysis concentrated on direct competition within the industry, without looking in detail at the context in other stages of what has been called the industry value chain. The value chain for an organization is the structured set of activities that achieve the objectives of that organization, ultimately satisfying customer needs, and all the functions of the organization will need to collaborate in order to deliver successfully to the customer. | |(Hutch, Reliance, Spice, Tata Indicom) | |Threat from potential new entrants. | | | |Due to side effects of using mobiles; people are now moving to use internet i.e. E-mail system. | |Threat from substitutes using different | | |technology. | | | |Because of number of opponents customers tend to bargain and this behaviour is increasing day by| |Bargaining power of customers |day. | | |Large opponents enable competition in supplier’s prices but need to keep a watcheye on the | |Bargaining power of suppliers. |quality of the products. | | |Bargaining power relates with the competition among existing suppliers. | |Competition among existing suppliers. | | ENVIRONMENTAL ANALYSIS IN CONTEXT OF AIRTEL The concept of this analysis is to know the environment. This is a real world help to upcoming managers so that they come to know the real environmental factors, which they have to keep in mind while working. In context of AIRTEL, India this table looks like this:- [pic] • : - Favour to Right. • : - Close to Right. KEY FACTORS FOR STRATEGY MANAGEMENT Key factors for strategy management affected by two most crucial factors. Every company has two aspects as external and internal. External factors can be evaluated by PESTLE Analysis. It is one of the important tools to check the current position and forthcoming future of a company. It also plays an important part in strategic developing according to the resources with in hand. In this section mainly two factors are discussed. EXTERNAL KEY FACTORS • Political Factors • Economic Factors • Socio-Cultural Factors • Technological Factors • Environmental Factors • Legal Factors INTERNAL KEY FACTORS • Communication Between The Employees • Stakeholders • Company Structure • Organization Policy PESTEL ANALYSIS It’s a criterion for every company to go through in process of developing strategy for future. The orientation of this analysis is to tell the future impact of environmental factors, which may be different from their past impacts. Every multinational company might be especially concerned with government relations and understanding future policies of individual country governments, since it may be operating different operating modules with different countries. In context of AIRTEL India it would be the broadcasting and transmitting protocols between the different countries. PESTEL ANALYSIS IN CONTEXT OF AIRTEL, INDIA • Political Factors • These factors come into play when company has to work on the strategic allocations for a new region. Airtel, India possesses a worthy place in (FICCI) Federation of Indian Chambers of Commerce and Industry, India. • Economic Factors • These factors are always very crucial in strategy making because every move depends on these factors. Airtel, India economically balanced and moving positively upwards. Statistics advocating my point are given below: ▪ Approx £ 1256.2 Millions ▪ Closing BSE (Bombay Stock Exchange) ▪ Share price = Rs. 530.15 (£ 7) • Socio-Cultural Factors • Airtel, India is firm believer of these factors, as company’s title statement is “ EXPRESS YOURSELF ”. This shows company’s urgency to be the admired brand for every community. If we closely analyse its mission statement we will realize that it states that it is giving a liberty to express yourself by giving the same talk time and the service to all classes of the people like a fundamental right, abolishing the social and cultural difference by giving the same opportunity. • Technological Factors • Airtel, India is one of the most technologically updated companies of India. Airtel, India keeps an eye always on the technological advancement around it. These factors keep a company’s health fit because if a company is not technologically updated then it wouldn’t be survive in this cut throat competition of market. it is the vital reason behind the company’s partnerships with IT giants IBM and Microsoft. Airtel, India has already established its IT Squadron under the name of “Tulip IT” So that Airtel, India can move ahead with latest technological support. • Environmental Factors • Now a day, these factors have great importance in growth of a company. Airtel, India also has formed a dedicated team already, which is responsible to check all the environmental competition .It is one of the pioneer companies in establishing the services in the India and still provides flexible contracts and best connectivity in the sector so it is able to maintain the pinnacle in the competition. The proof of this statement is the number of new connections formed every year. . • Legal Factors • Airtel, India strictly monitors the protocols and company believes, these protocols should be obeyed, when a strategy is being developed. Airtel, maintains and follows the laws and has its own solicitor bureau to maintain it .It has also provided active compensation to it subscribers in case of fault, proving my point. Other than these above mentioned titles, we have sub factors also to analyse: |Political Factors |Economic Factors |Socio-Cultural Factors |Technological Factors |Environmental Factors |Legal Factors | |(Government Stability |(Business Cycles |(Population Demographics |(Government Spending On |(Environmental Protection |(Monopolies Legislation | | | | |Research |Laws | | |(Taxation Policy |(GNP Trends |(Income Distribution | | |(Employment Law | | | | |(Government And Industry |(Waste Disposal | | |(Foreign Trade |(Interest Rates |(Social Mobility | | |(Health And Safety | |Regulations | | |(Focus On Technological |(Energy Consumption | | | |(Money Supply |(Lifestyle Changes |Effort | |(Product Safety | |(Social Welfare Polices | | | | | | | |(Inflation |(Attitudes To Work And |(New Discoveries And | | | | | |Leisure |Development | | | | |(Unemployment | | | | | | | |(Consumerism |(Speed Of Technological | | | | |(Disposable Income | |Transfer | | | | | |(Levels Of Education | | | | | | | |(Rates Of Obsolescence | | | INTERNAL FACTORS • Communication • Airtel, India is very keen to promote the environment, in which company’s employees have not to face any gap that will create any problem while implementing any strategy. Airtel, India has its strong intra communication channel, with the help of this channel every employee can be updated with in few minutes. It conducts regular meetings and employees get-togethers to make individuals a team. It helps a lot when it comes in terms of customer service as well. It is a true example of communication effect that leads company to a progress path. • Company Structure • Airtel, India has a closely knitted company structure. Although the company follows a hierarchy system but also takes regular suggestions from the workers and gives them points in their appraisal. The whole system can be best defined as a web. Mr. Sunil Bharti Mittal as entrepreneur leads the company is just the start of the string but with no ends all of it seems to be one. • Stakeholders • This term can be used for the people who are associated with the company and have their interests in company’s loss and profit. In context of Airtel, India the stakeholders are such as: [pic] Current Organisational Structure Of Airtel [pic] • Organization Policy • Airtel, India’s organization policy is to provide a better telecommunication environment to the customer and for this purpose company has already partnered with some other reputed companies such as Microsoft, IBM, SingTel, Vodafone, and Nokia. It will lift the company’s graph as well as prepare the path for Airtel, India to move ahead with synergical progression. STRATEGIC OPTIONS The varieties of techniques are available for analyzing the organization and its environment. THE ROLE OF SWOT ANALYSIS Faced with persistently varying surroundings, each business unit needs to develop a marketing information system to track trends and developments. Each trend or development can then be categorized as an opportunity or a threat, and an assessment made of the feasibility and action needed if the organization is either to capitalize upon the opportunity or minimize the impact of the threat. However in examining opportunities and threats the reader needs to recognize point made by “Johnson and Scholes”. [pic] Whenever a company starts to develop new strategy they have to go through this analysis. Basically it’s a tool by which they come to know about the actual status of the company by calculating the Strengths, Weaknesses, Opportunities, and Threats from the competitors. SWOT ANALYSIS IN CONTEXT OF AIRTEL INDIA | | |ORGANISATIONAL RELEVANCY | | | | |STRENGTHS |WEAKNESSES | | | | |Market Dominance |Being a largest provider of Tele-Services provider sometimes there | |(25Million Customers) |are few delays in response. | |Economies of Scale |Still company needs to approach few potential areas of the country. | |Leadership And Management Skills | | |Financial and cash resources. | | |Innovation processes and results | | |Equipment Network | | |Reputation of quality service | | | | | | | |ENVIRONMENTAL RELEVANCY | | | | |OPPORTUNITIES |THREATS | |New market segment. |Increased competition. | |New Appealing Tariffs. |Increased pressure from customers. | |Diversification opportunities. |Substitutes. | |Market growth. |Requirement of immediate Technological threats. | |Competitor weakness. | | |Strategic space. | | |New partnership opportunities. | | |Economic expansion. | | |International development. | | THE SEVEN S MODELS [pic] SUPERORDINATE GOALS Every company, which wants to rise, has to set some Superordinate goals which acts as an interregnum checks of achievements in the way to the goal. The motive of these Super- ordinate goals is to achieve the vision at last. Airtel, India is very keen to stand by its vision that is “BY 2010, WE WANT AIRTEL TO BE THE MOST ADMIRED BRAND IN INDIA” Airtel, India’s Superordinate goals are such as: • Loved By More Customers • Targeted By Top Talent • Benchmarked By More Businesses STRATEGY Strategy is a tool that makes a difference between a company and a reputed company, in context of Airtel, India strategy is the most important aspect. Nowadays competition is very aggressive. Airtel, India is ready to participate in this exercise with some calculative farsighted strategies such as: - • Regular Network Enhancement • Keep Itself Above Any Stereotyping • Continue Progress In Attracting Finances And Alliances STRUCTURE If we want to make sure of the progress of a company then we should make a strong organisational structure as well. Behind the scenes this factor works for company’s real progress. Airtel, India is standing tall with strong foundation laid by Mr. Sunil Bharti Mittal as the CMD of the Airtel, India; and then a strong string of JMD, Presidents of different departments and Different Directs follows him. Airtel, India is always keen to work with talented people; that is proved by company’s annual growth year by year. SYSTEM As Airtel, India’s internal working system is having two way approaches as I mentioned earlier in my document. • Top Down Approach • Bottom Up Approach These two approaches help to make the decision that is best for Airtel, India and its employees as well. STYLE Working style in Airtel, India in first look, gives you an impression of professionalism, but it is more than a professional environment. It is very friendly in terms of relations. Airtel, India is always ready to spend on the improvement for the employee’s lifestyle and their well being. Apart from that Airtel, India is spending a good sum of money to enhance its technical expertise in order to provide better environment to work to company’s employees. To advocate here is a statement that is pressed in a reputed newspaper. [pic] Tribune News Service STAFF Airtel, India always shows a sense of urgency to appoint the appropriate staff at the right time and at the right place. Airtel, India’s HR branch always takes interest in fresh talent of the market. The company feels proud to present the fresher’s ideas under the guidance of experienced senior staff. Below illustrates the mentioned statement. [pic] Hewitt's 4th annual study of Indian organizations SKILLS To reach the desired goal in strategic manner, a company always needs few skills. These skills shorten the gap between the company’s set milestones. For Airtel, India these skills are such as: - • Strategic Excellence Over Company’s Opponents • Always Curious About The Next Technology • Maintains A Dedicated Manpower And Bind Them As A Successful Team • Skillful Enhancement Of The Technology, Using THE ANSOFFF MATRIX A reputed technique helps to check the strategic brilliance of a company. It assists to understand the company’s futuristic thinking for its products and its market. [pic] MARKET PENETRATION: Airtel, India’s customer base is 25 million arguably one of the largest in India. Airtel, India always develops strategies to set its upper hand in market penetration. As Airtel, India deals in service industry and it provides best service to its customers. Now partnered with leader companies in order to provide customers best of the best via simple cellular phone such as:- • Promote Multimedia to fetch more teenagers • Promote more Information Technology features to get the business class customers • Promote cellular service on low price with same quality to reach every individual PRODUCT DEVELOPMENT With out continue product development a company can never progress because according to time customer’s needs change. Airtel, India has a great sense of exigency to promote its product, services and its infrastructure. To fulfill these Airtel, India has done the exercises such as: • Established a core name “TULIP IT” to provide excellence for the network infrastructure • Partnered with “NOKIA” to provide Excellence in instrumentation • Joined hands with “IBM” and “MICROSOFT” to develop the technological excellence. MARKET DEVELOPMENT Market development is needed to increase the sales of the services, the products of the company and to achieve a dominant status in a market share hold. Airtel’ India always moving forward with the vision to be the admired brand by 2010 and the mission statement express yourself. Earlier started with covering of few cities now have increased its diamante to 23 telecom sectors and soon it will cover another part of the potential market. Apart from that Airtel, India always comes up with new plans and schemes to develop the potential among the current upholding market as well such as: • Airtel, India has developed a new stream of products and services to appeal the young customers. • Airtel, India is now developing its interests in information and technology so that company can be the first choice of executive class users. • Airtel, India always relates itself to the mass of the market by giving customers new tariffs, new gift schemes and new technological advancements to avail via phones. DIVERSIFICATION Airtel, India is always very keen to shows interest in diversification of the business as every other reputed company does. Airtel, India’s forthcoming areas of interest are such as: • Mobile Services • Voice Services • Satellite Services • Managed Data And Internet Services • Managed e-Business Service IMPLEMENTATION AND CONTROL This part is required as a finishing touch to the development process of the strategy. Now strategy is ready to implement and only the best strategies are implemented. Strategy implementation is required to get the targeted result for organization such as vision and objectives. In this process every department and every individual has to take part so that implemented strategy will work to its best. VITAL REQUIREMENTS • Overall Acceptance • Financially Positive • Resources, Capabilities, And Competencies OVERALL ACCEPTANCE It is very important for company to make a strategy, which has overall acceptance in the company. Airtel, India moves on two techniques by using these techniques. Airtel, India fabricates every strategy to its employee. Airtel, India always puts it needs win parity with the employees and involve them in each process of the decision making and in implementation so that overall acceptance is smooth. FINANCIALLY POSITIVITY While developing a strategy, the focus of strategists directly depends upon the financial stability of the company. Accurate implementation leads company towards set objectives in order to meet the vision. In context of Airtel, India, is an arguably best finance managed company and standing tall among the best growing companies. [pic] Outlook Stays Positive The graph is showing the stability of the Airtel, India’s financial condition in a financial year and for strategy implementation this is one of the vital factors that is in the mind of strategist while evolution and implementation. |[pic] | RESOURCES, CAPABILITIES, AND COMPETENCIES These three interrelated factors play an imperative role in the process of implementation. Strategists have to keep an eye on these points in the process of evolving and implementation of a strategy. Strategist has to be designed in a strategy with in hand resources with best capabilities of the company and the advanced competencies. Airtel, India has these three stronge points. | | | | |RESOURCES |CAPABILITIES |COMPETENCIES | | | | | |Financial Stability |Business Expansion |Market Dominance | | | | | |Human Resources |Market Expansion |Reputation | | | | | |Technological Expertise |Finance Expansion |Service Quality | | | | | |Market Holding |Human Resource Expansion |Financial Resources | | | | | | | |Leadership & Management | STRATEGIC CONTROL Airtel, India’s policies to control the flow of the strategy revolve around below mentioned points. These points are required to check the viability of the strategy as well as the performance of the implemented strategy. In Airtel, India always emphasizes on accurate reporting and genuine feedback systems. Airtel, India controls strategy through strategic, management, and operational level. | | | |TYPES OF ANALYSIS |USED TO CONTROL | | | | |Financial Analysis |Aspects Of Profit | |1. Ratio Analysis |Revenues | |2. Variance Analysis |Cash Flows | |3. Cash Budgeting |Investment | |4. Capital Budgeting | | | | | | | | |Market Analysis | | | |Competitive Position | |Demand Analysis | | |Market Analysis | | | | | | |Effectiveness Of Selling | |Sales Analysis | | |1. Sales Budgets |Workforce Stability | | |Productivity | |Human Resource Analysis | | | | | |Labour Turnover | | |Work/Output Measures |Quality | | | | | | | |Physical Resource Analysis | | | | | |1. Product Inspection | | | | | | | | FOUR MAJOR POINTS TO REVIEW ABOUT STRATEGY [pic] CONSISTENCY It means the habit of regularity, needed to see before implementation and control. Airtel, India is regularly growing, means consistent profit CONSONANCE While, control sense of consonance needed from all the aspects related with the strategy formulation and implementation. Airtel, India relates its senior managers and their sub divisional level in the process to achieve consonance. ADVANTAGE Implementation and control lead the strategy to the advantageous position as well as company. Airtel, India has achieved both and now taking an advantage over the competitors. FEASIBILITY Airtel, India creates feasibility for its strategies itself. Airtel is marching ahead with profits and support of its employees and advantages over the competitors. SUMMARY It is said that ‘nothing can be done without a strategy’, and in my project we can accurately point out how Airtel, India has become the leading service providers in its sector. We can analyse how using the basics on strategic formulation and implementation the company has reached to the pinnacle in its class. Simple strategies like Synergy, SWOT, Seven S Models, The Ansofff matrix on a much bigger platform has set the tone of the company to make it as the most admired brand in India. But the company believes that it is not the end but a new beginning of a new era, as struggle of the fittest is always on and the complacent people are the ones who lose the battle. We can summarize the achievements in these concluding statements that will acknowledge their international presence, ‘British Telecommunications is said to be planning an increase in its stake in Airtel, the Spanish telephone joint venture’. The company refused to comment on a report in the Sunday Telegraph paper, which said British Telecom will pay $2 billion to double its 17.8 per cent equity in Airtel. Airtel is also owned 30.45 per cent by Spanish bank Banco Santander Central Hispano and 21.7 percent by London-listed mobile operator Vodafone Airtouch. Back to News Review index page   REFERENCES www.airtelworld.com www.gsmworld.com www.bhartiairtel.in www.bhartiairtel.in www.garamchai.com/bharti.htm www.thehindubusinessline.com http://economictimes.indiatimes.com/articleshow/459572.cms http://findarticles.com/p/articles/mi_qn4175/is_20030408/ai_n12921142 www.tribuneindia.com/2003/20030408/biz.htm http://search.businessweek.com/Search'searchTerm=airtel+india&skin=BusinessWeek[pic][pic][pic]